Raving Coaches
Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.
Episodes

Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In this special reflection episode of Raving Coaches, I dive into why coaching holds such a powerful place in my heart and how it’s transformed my life over the past 20 years. From escaping an unhealthy relationship to building a life filled with joy, abundance, and purpose, I share my personal journey and why I’m so passionate about helping other coaches succeed. I’m also celebrating our nomination for Podcast of the Year through SBOC and want to take a moment to thank you, our listeners, for the love and support that made this possible. Producing Raving Coaches with my son, Jesse, has been an incredible experience, and this recognition means the world to both of us.
I also talk about what’s next for Raving Coaches, including a little break. Don’t worry you won’t be missing episodes. We will be bring back some of my favorite episodes.
Have you gotten the 5 episode social series yet? Let me know how you listen here and I will send you those 5 powerful episodes.
And as my thank you to each of you, I would love to connect and offer you a Brand Alignment Checkup. If you are a coach ready to take your business to the next level, I am ready to help you transform lives in the way only you can.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Friday Oct 18, 2024
Friday Oct 18, 2024
Hey friends!
Are you tired of your answer to “what do you do?” getting no reaction?
Is your website copy converting? How do you know?
Are your emails getting opened AND getting links clicked and discovery calls booked?
If not, there is something you are missing. In my experience it is a clear definition of the problem you solve. Let’s talk about it today.
Be ready to do the written exercises I suggest!
I want to be your business best friend. Let's see what is preventing you from getting clients.
Book a chat with Laura: https://calendly.com/endotype/30
TAKE THE Endotype™ QUIZ
Connect with us on LinkedIn
Would you like to know more about Endotype™ Branding?
Interested in coaching with Laura? Endotype Formula™

Tuesday Oct 08, 2024
Tuesday Oct 08, 2024
In this episode, I sit down with my good friend Susie Moon (Endotype) to discuss the power of networking for coaches. As someone who has built an incredibly successful business by tapping into her natural networking abilities, Susie shares a wealth of wisdom on how coaches can leverage connections to grow their impact.
We dive into the mindset shifts required to move past the "desperation" that can come with networking, as well as practical tips for building genuine relationships - even for the most introverted coaches. Susie also shares her insights on finding the right networking groups, maximizing your time at events, and using tools like CRMs to stay organized.
Talking to real people is the quickest way to build clientele in your coaching business. Find out what you need to know to do it well.
Connect with Susie at https://susiemoon.net
LinkedIn
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
Selling coaching is not like selling coffee .. But why? Why does selling coaching seem so difficult? We are celebrating our nomination of Podcast of the Year and Community Builder of the year from the SBOC with a special episode. I want to thank you with some straight talk about sales and a thank you present for each of you.
Book your Brand Alignment Check-up here: www.endotype.com/check-up
Attracting clients and filling our practices can be incredibly challenging. There are somethings we need to know to create a shift in perspective that can open us up to the solutions we need. What are you actually selling when you sell coaching? This one thing ALL of us are selling influences your branding and messaging to sales conversations and client care. Listen along as I share practical insights on how to ensure your marketing, messaging, and overall approach include this one thing so you can grow your business and keep clients coming back for more.
SBOC Retreat: https://www.smallbusinesscommunity.com/small-business-conference/
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
In this episode of the Raving Coaches podcast, I had the pleasure of chatting with Andrea Andres, a former corporate professional turned spiritual coach. Andrea shares her journey of transitioning from the corporate world to starting her own business as a spiritual coach. She opens up about the challenges she faced when she initially focused solely on the external aspects of her business, like marketing and posting on social media, without paying attention to her own energy. Through her own experiences, Andrea discovered the power of aligning her energy, showing up confidently, strengthening her abundance mindset, and leaning into her intuition. Now, Andrea is dedicated to helping other business owners strengthen their inner world and align their energy to manifest the business they desire.
During our conversation, we delved into the importance of inner work and energy alignment in creating a thriving business and fulfilling life. I shared insights on the significance of curiosity and chemistry in conversations as the foundation for effective marketing. We discussed the impact of embodying one's work, aligning with one's true self, and the pitfalls of focusing solely on external success. Join us as we explore the transformative power of aligning energy, confidence, abundance mindset, and intuition in achieving business success and personal growth. Tune in to gain valuable insights and practical tips for aligning your energy and manifesting the business and life you desire.
Connect with Andrea at https://andreaandree.com/
LinkedIn
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Hey there, Raving Coaches! On this episode, I’m chatting with the fabulous Christine Knapp, and trust me, you won’t want to miss this one. Christine, who’s an expert in reprogramming the belief systems of your mind, gets real about how the business side of coaching can be the most challenging aspect of the job. From falling down time-wasting rabbit holes to finding what truly propels your business forward, her insights are a breath of fresh air—and a much-needed dose of reality.We dive into how understanding your Endotype™—whether you’re a meticulous planner or a go-with-the-flow kind of coach—can completely change your approach to business. Christine’s transition from a corporate performance coach to a thriving entrepreneur shows the power of self-awareness in cutting through the noise and focusing on what truly matters. So if you're tired of spinning your wheels and ready to concentrate on what actually drives results, you’ll want to hear her advice on overcoming those pesky business obstacles.And if you're curious about transforming your mindset to break through limits and achieve your biggest goals, Christine’s work is right up your alley. Discover more about her transformative coaching at coachingwithchristine.com or follow her on Instagram @ChristineTheBrainCoach. Tune in for a blend of inspiration, practical advice, and a few laughs—because who says coaching can't be fun?
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
I am thrilled to share with you an insightful episode of the Raving Coaches podcast where I delve into the four essential phases of marketing. In this engaging conversation, I break down the importance of starting with curious chemistry, moving on to identity-aligned branding, mastering time management, and finally scaling your marketing efforts. By understanding and implementing these phases in the right order, you can transform your marketing strategy from a fizz to a bang, ensuring success and growth for your coaching business.
Join me as I guide you through the process of laying a strong foundation, optimizing your branding, and strategically scaling your marketing to reach a broader audience. With practical tips and actionable steps, this episode will empower you to navigate the complexities of marketing with confidence and clarity. Don't miss out on this valuable discussion that will equip you with the tools and knowledge to elevate your marketing game and achieve the results you desire.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
I had the pleasure of speaking with Kristie Reph, a financial coach who has an inspiring story of paying off $290,000 worth of debt, excluding her house. Her personal journey led her to become a financial coach, helping others break free from the cycle of debt and develop a healthy relationship with money. Kristie's proven system has empowered clients to pay off significant amounts of debt, such as $60,000 in just one year, even when they previously avoided looking at their finances. Through her guidance, Kristie helps individuals shift their mindset about money, showing them that financial freedom is achievable and that they can take control of their financial future.
During our conversation, Kristie shared valuable insights on the challenges of selling coaching services to individuals in debt and the importance of approaching clients with empathy and understanding. She highlighted the need to address the emotional aspects of money and how coaching can help individuals see money as a tool for empowerment rather than a source of stress. Kristie's dedication to helping others achieve financial freedom and her unique approach to coaching make her a beacon of hope for those looking to break free from the burden of debt and create a brighter financial future.
Connect with Kristie at https://kristie.inspiritfinancialcoach.com/
Facebook
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
In this episode of Raving Coaches, we dive deep into what keeps the entrepreneurial fire burning, even on those days when getting out of bed feels like a chore. Our guest, EJ Mastel, shares how she taps into the power of emotion to stay motivated, drawing from Danielle LaPorte’s The Desire Map to focus on how she wants to feel rather than just setting traditional goals. It’s all about connecting with what truly lights you up, whether it's through the joy of problem-solving, being creative, or engaging with people. EJ’s approach to staying energized is a masterclass in aligning your work with your passion, a concept that resonates deeply with my Identity Aligned Branding philosophy.As we discuss the importance of real conversations in coaching, EJ and I reflect on the myth of creating the perfect social media post instead of the real work of connecting with potential clients. It's not about having that one golden marketing moment; it's about consistently engaging, mixing it up, and being willing to adapt when necessary. This episode is a reminder to all coaches: if what you're doing isn't making your heart happy, it's time to pivot. And remember, as we explore the power of choice and action, business doesn’t have to be complicated—it’s about making simple, intentional moves toward what you really want.Tune in to hear how EJ’s strategies can help you align your passion with your practice and take actionable steps toward what truly energizes you.
Connect with EJ at www.convertgomarketing.com
Instagram
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
I had the pleasure of speaking with Jillie Johnston, a Worthiness & Courage facilitator, speaker, and coach who empowers brave women to step into their full potential and create lives and businesses that ignite their souls. In our conversation, Jillie shared her journey of pivoting from a nomadic lifestyle to planting roots and building community, as well as transitioning from traditional coaching to focusing more on speaking and facilitating. She courageously discussed her decision to move away from using the title of coach due to the harmful aspects she sees in the coaching industry, emphasizing the importance of bringing humanness back into coaching.
Through her upcoming program, "Brave One," Jillie is dedicated to helping individuals embrace their courage and turn their daydreams into reality. She encourages listeners to explore their own breadcrumbs and embrace courageous actions.
Connect with Jillie at https://www.jilliejohnston.com/
Instagram
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ




