Raving Coaches

What to Say at Events to Attract Coaching Clients

Are you wasting time at events—or making the most of them?
In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie.
One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve.
I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You’re a Coach” course now to refine your message before your next event.
📌 Details + registration: https://ravingcoaches.com/copycat
📌 Clear up your message now: https://ravingcoaches.com/stopcoach

Stop Hiding Your Coaching Superpowers with Michelle Holling-Brooks (Interpreter)

What happens when your nervous system resets everything—your identity, your voice, your business?
In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today.
Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of.
🌐 Michelle’s Website: unbridledchange.org🎙 Her Podcast: Soulful Practices📦 Sacred Witness Oracle Deck & Guidebook📌 Want help aligning your own coaching message? Book a strategy session with me → endotype.com/strategy

What You Need to Know About Your Signature Coaching Program

Sometimes an obvious truth for us, is not so obvious to others. That is what happened in a recent conversation with a great coach I serve. In this episode of The Raving Coaches Podcast, I share that story. 
She had this amazing realization that her program needed to be the one she wished she had herself. That one shift in perspective unlocked a whole new level of depth in her offers. This lesson I thought was obvious. It is what led me to create the exact marketing and branding system I now use to help coaches—because it’s the one I desperately needed in my first four companies.
In this episode, I walk you through how to recognize which of your past struggles are the blueprint for your clients’ future breakthroughs. Spoiler: the program you’re meant to build is often the one you once needed most.
If you’re ready to uncover your unique coaching superpower, take the free Endotype Formula quiz at endotype.com.

Recovering After a Toxic Relationship (and Actually Trusting Again) with Heather Melville (Counselor)

If you've ever wondered why smart, self-aware women stay in bad relationships—or why it’s so hard to move on—you’re going to want to listen to this one. Heather Melville (Counselor Endotype) is a toxic relationship recovery coach with the receipts: she left an abusive 8-year relationship, walked away from a successful engineering career, and now helps other women rebuild lives they actually love.
In this episode, we dig into why healing after toxicity isn’t about “finding the next one”—it’s about reconnecting to yourself, learning to trust your intuition, and forgiving yourself for what you didn’t know then. We also talk about the not-so-funny problem of being a coach with a soft brand voice that doesn’t match your bold, hilarious truth.
Heather now lives full-time in a converted shuttle bus with her fiancé, running workshops from the road and building a business that aligns with her real voice—one that’s smart, sarcastic, and deeply committed to helping women stop fixing everyone else and finally choose themselves. Her background in engineering and lighting design makes her story even more compelling: this is a coach who rebuilt every part of her life—from the ground up.
➤ Learn more or work with Heather: https://healthyrelationships.info➤ Follow her workshops on Eventbrite under “Healthy Relationships”➤ Take the Endotype Quiz at https://endotype.com➤ Book a Connection and Direction call: https://ravingcoaches.com/c&d

Step 6: How to Sell Coaching Without Feeling Icky

You’re not scared of helping people. You’re scared of selling it.
In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve
If your stomach flips at the idea of follow-ups, or if you’ve ever charged less “just to help,” this episode is for you. I’ll help you reframe your mindset around pricing, service, and the real reason people commit to coaching (hint: it’s not the discount).
Mentioned episodes: 
Gurleen Dhillon on practical sales systems: https://RavingCoaches.podbean.com/e/gurleen-dhillon/
Kristina Jensen on trauma-aware sales and nervous system safety: https://RavingCoaches.podbean.com/e/kristina-jensen/

How to Build Real Relationships (Not Just Situational Ones) as a Coach with Laura Aiello (Harmonizer)

What happens when your clients are juggling a career, kids, aging parents—and secretly falling apart inside? That’s the story for a lot of Gen X women, and it’s also a warning sign for coaches.
In this conversation, Laura Aiello—Harmonizer Endotype, retreat leader, and wellness coach—shares how social wellness, intentional friendships, and boundaries aren’t just “nice to have.” They’re survival tools. She explains why many women feel undervalued, how people-pleasing erodes self-trust, and what it really takes to create a circle of people who see you for who you are.
If you’ve ever caught yourself thinking “I hate people” while secretly wishing for deeper connection, this one will hit home.
➤ Laura Aiello’s Website: laylowwellness.com ➤ Free Guide: 10 Things to Say When You Don’t Know What to Say ➤ Raving Coaches Podcast: https://ravingcoaches.podbean.com/Other episode mentioned: Avoiding the Drama Triangle with Your Coaching Clients

Step 5: How to Design Smart Coaching Funnels That Actually Convert

Why great presentations don’t get you clients
You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear— …and then nothing happened.
No new clients. No one followed up. Sound familiar?
In this episode of the Raving Coaches Podcast, I break down why most coaches leave opportunity on the table by skipping the one thing that matters most: smart next steps. There are too many myths out there about How to Design Smart Coaching Funnels That Actually Convert. It this episode we expose a few of them. 
You’ll learn:
Why $24 and $100 offers rarely lead to $1,000 coaching clients
How to build trust instead of just giving more information
The mistake I made by giving too much too soon—and what I do now instead
If your quiz, freebie, or workshop isn’t converting, this is the missing piece. It’s Step 5 in the 6-step series to build a profitable coaching business.
👉 Listen now and check your next step strategy.  If you want to talk next steps book a Connection and Direction call with me this week. 

Stop Wasting Money on Branding That Doesn’t Sell: with Brand strategist Lee Aldridge (Conductor)

 Ever wonder why your website looks good but doesn’t convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and what you need to build first if you want your marketing to actually work.
We talk brand story, strategy, and how your childhood hints at the signature work you’re meant to do. If your business feels misaligned or stalled out, this episode will help you reconnect with what actually moves people.
➤ Explore Lee’s work: https://soulstorycreative.com ➤ Take the Endotype Quiz: https://endotype.com ➤ More episodes: https://ravingcoaches.podbean.com/

Step 4 Meeting Your People: Where Great Clients Actually Come From

Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People. 
I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your strategy needs to fit your Endotype, your energy, and your goals. This episode will help you figure out where to start—and how to set realistic expectations. Want more? 
Take the Endotype Formula quiz and book a  Connection & Direction Call. 
And don’t forget to check out the “Stop Calling Yourself a Coach” course if you’re still fumbling through what to say.

Stop Hustling, Start Healing: A New Approach to Wellness; with Functional Nutritionist Anke Johnson (Manifestor)

What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself?
In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You’re fine.” We go deep into the connection between physical symptoms and emotional wounds—and what healing actually looks like for women who’ve spent decades ignoring their own needs.
What You'll Hear in This Episode:
What is functional nutrition? Anke shares how she looks beyond lab results to map out a client’s full health timeline—physical and emotional.
The emotional roots of weight loss resistance You’ll hear how one client’s belief that she didn’t deserve “new clothes” shaped her eating habits for life—and how Anke helped her break that pattern.
How metabolism, hormones, and gut health are connected We unpack how trauma, stress, and people-pleasing can derail your health, even when you think you’re doing everything right.
Why coaches need to create safe spaces for vulnerability I share how your marketing, your discovery calls, and your presence all influence whether a client can truly open up and heal. Especially if they’re carrying shame around their body or health.
If you're a coach or wellness practitioner working with midlife women—or if your own body is giving you confusing signals—this episode is packed with insights to help you move from confusion to clarity.
Guest Resources and Contact
Website: https://www.forwardandupwellness.com Facebook: https://www.facebook.com/coachanke LinkedIn: https://www.linkedin.com/in/anke-johnson-1903612/
➤ More episodes here: Raving Coaches Podcast Homepage
Take the Endotype Quiz at www.endotype.com to find out your coaching superpowers. 
To listen to Michelle Holling-Brooks episode referenced in the podcast here on Spotify