Raving Coaches

Values-Based Marketing: How to Attract Clients Who Actually Fit

 Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand.
We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period.https://ravingcoaches.com/marketing-lab

(Re-upload) UnRuly: What Hidden Rules Are Hurting Your Coaching Biz with Jen Vertanen

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.
In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die.
If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

Breathe, Move, and Live Again: Coaching Through Grief with Faith and Boundaries with Marcia Earhart (Visionary)

Grief changes everything. It rearranges the body, the brain, and the spirit.
In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief.
We talk about what it really means to breathe, move, and live again. You’ll hear Marcia’s holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives.
💬 Key timestamps:
[7:34] When “stress” is actually grief
[11:59] How she helps clients reconnect with their bodies through movement
[18:47] “The body keeps the score”—and why clean eating supports emotional release
[30:06] Family grief rhythms and the rule that saved their peace: no hard talks after 7 p.m.
[35:30] Letting go with intention and creating new life traditions
[45:38] Ministry vs. business—how knowing the difference keeps your mission sustainable
It’s a deeply human episode about faith, healing, and purpose—and a reminder that grief isn’t something we get over. It’s something we integrate.
💠 Connect with Marcia Earhart
Website & Nonprofit: www.thesterlingrosesanctuary.us
Book: Gripping Grace in the Garden of Grief: A Place for the Heart
Donate or support their capital campaign to help build the Sterling Rose Sanctuary Retreat Center
✨ Listen + Learn
Raving Coaches Podcast: https://ravingcoaches.podbean.com/
Take the Endotype Formula Quiz to discover your unique coaching style: https://endotype.com/

How to Hire the Right Marketing Person

Let’s be real: most coaches don’t actually know how to hire a marketing person—because they don’t know how to talk about what they do yet.
I’ve seen too many brilliant coaches drop $30K on a beautiful brand, slick website, or “done-for-you” funnel that doesn’t bring in a single client. Not because the designer or strategist was bad—but because the message wasn’t clear. If you can’t articulate what you do, no marketing can fix that.
That’s why I created the Copycat Coach Workshop—and we’re doing it live again on October 22nd.
This isn’t about fixing your social media. It’s about stripping away the buzzwords and finally owning the real words that describe what you actually do. The ones that attract the right clients and feel like your voice—not someone else’s template.
If your messaging still sounds like every other coach out there…If you’ve invested in branding or marketing that “looks good” but isn’t converting…Or if you’re tired of feeling invisible even though you know you help people…
This is for you.
👉 Save your seat for the October 22nd workshop: https://ravingcoaches.com/copycat
Let’s stop copying and start saying what you really do.

Stop Imitating, Start Selling Your Coaching Method

Most coaches don’t realize they’re imitating.
They follow the systems, buy the programs, apply the templates—and wonder why their marketing still doesn’t convert. Why clients aren’t showing up. Why they feel disconnected from the business they’re building.
In this episode, I’m naming what most won’t:Your coaching brilliance doesn’t live in someone else’s framework.And the longer you try to replicate what worked for another coach, the longer you delay discovering your own voice—and your own method.
We’ll talk about what it really looks like to build a body of work that’s yours:
How collaboration (not isolation) clarifies your coaching process
Why copying—even subconsciously—keeps your business stuck
What to do when your offers sound right, but don’t feel right
The power of experimentation and client interaction in developing your unique message
Whether you’re brand new or rebuilding, this episode will help you stop blending in—and start selling from a place of clarity, alignment, and ownership.
Are You a Copycat Coach? Workshop Discover your coaching superpower and learn how to communicate it clearly and confidently. → https://ravingcoaches.com/copycat
Endotype Quiz Take the free quiz to find your marketing superpower and better understand how you’re wired to connect with clients. → https://endotype.com
Stop Calling Yourself a Coach – Start Telling People What You Really Do A self-paced course designed to help you clarify your “What I Do” statement and build identity-aligned messaging. → https://ravingcoaches.com/stopcoach
Small Business Owner Community (SBOC) A networking event where real-time conversations led to real clients—because relationship-building still works. → https://smallbusinesscommunity.com
Episode Highlights:
03:15 — The invisible line between modeling and mimicking
08:40 — How Laura’s early offers failed (and what changed)
16:22 — Why “finding your niche” isn’t the solution—it’s a distraction
27:05 — What to do when you realize your messaging isn’t yours
34:10 — Why the Copycat Coach workshop exists (and who it’s for)

Ditch Diet Culture, Do Better Coaching with Lara Days (Visionary)

Coaches love control—until it controls them. In this one, Lara Days (Visionary Endotype), a board‑certified health coach and intuitive eating counselor, breaks down why so many smart, high‑capacity people are secretly micromanaging their bodies: daily weigh‑ins, body checking, earning food, and calling it “discipline.” We talk about the pendulum swing—strict rules on one side, “forget it” on the other—and how to find a livable middle.
You’ll hear Lara’s practical lens on rejecting diet culture, using interoception and attunement as your real “data,” and why tracking feelings beats tracking macros for most humans. We also unpack program design: getting explicit buy‑in, setting agreements, and running groups where autonomy is the point—not another set of rules.
Links • Lara Days — best place to connect: Instagram (she checks DMs and responds) • Programs: Annual Group Intuitive Eating Program; Nourished & Whole Collective membership: https://www.laraelizabethcoaching.com/nourished-and-whole-collective  • Raving Coaches podcast homepage (listen & subscribe): https://ravingcoaches.podbean.com/
Mentioned in the Episode • Interoception & attunement as “data you can feel” • Screening for disordered eating before prescribing food tracking • Program design: buy‑in, clear agreements, and consent in groups

Stop Struggling Alone: How to Get Coaching Clients by Climbing with a Partner

What if the reason your business feels hard… isn’t you?
In this solo episode of the Raving Coaches podcast, I talk about why building a coaching business solo often feels like climbing a steep hill—and why the right kind of support changes everything. Backed by a study from the Journal of Experimental Psychology, we explore how your perception of difficulty shifts just by having someone climb the hill with you.
I get into the difference between having cheerleaders at the bottom of the hill and a coach who’s actually walking it with you. Whether you're brand new or feeling stuck mid-climb, this episode is a reminder that the business you’re building doesn’t have to feel so heavy. Listen in to find out how to choose support that makes the journey lighter—and more effective.
Resources mentioned: 👉 Take the Endotype Quiz: https://endotype.com👉 Book a Connection & Direction Call: www.ravingcoaches.com/c&d

How to Scale a Your Business Without Burning Out featuring Katherine Danesi (Conductor)

What happens when your business is “successful” on the outside—but you’re exhausted, maxed out, and secretly wondering if you’ve built yourself into a corner?
That’s exactly where many of Katherine Danesi’s clients find themselves. As a business strategist and Conductor Endotype, Katherine helps fully booked creatives (think PR firms, branding agencies, and digital marketers) move from overwhelm into growth—with the right offers, systems, and team structure to actually sustain it. In this conversation, she shares how strategy + straight talk help her clients own their value, restructure their pricing, and finally step into leading their business with confidence.
And coaches—you’ll want to pay attention. The same “secret sauce” problem Katherine sees with creatives is the one I see with coaches every day: if you can’t clearly say what you uniquely do, you’re going to burn out chasing clients. That’s why I created the Are You a Copycat Coach? workshop—to help you cut the jargon, find your true message, and finally stand out.
➤ Save your spot here: https://ravingcoaches.com/copycat ➤ Connect with Katherine: katherinedanesi.com | LinkedIn + Instagram: @KatherineDanesi | Subscribe to her newsletter via her website for weekly strategy insights

What to Say at Events to Attract Coaching Clients

Are you wasting time at events—or making the most of them?
In this episode, I break down how to approach any live event as a coach—from local networking meetups to industry expos. I explain how to decide whether to sponsor or speak, how to maximize a booth or table, and why your follow-up plan matters more than your freebie.
One of the biggest mistakes I see coaches make at events? Using a watered-down what I do intro that is boring or blends in. If you want to connect with real potential clients, you need language that reflects the unique problems you solve.
I am also introducing my October Are You a Copycat Coach? Workshop, where we will create a powerful what I do statement—or grab the “Stop Saying You’re a Coach” course now to refine your message before your next event.
📌 Details + registration: https://ravingcoaches.com/copycat
📌 Clear up your message now: https://ravingcoaches.com/stopcoach

Stop Hiding Your Coaching Superpowers with Michelle Holling-Brooks (Interpreter)

What happens when your nervous system resets everything—your identity, your voice, your business?
In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today.
Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of.
🌐 Michelle’s Website: unbridledchange.org🎙 Her Podcast: Soulful Practices📦 Sacred Witness Oracle Deck & Guidebook📌 Want help aligning your own coaching message? Book a strategy session with me → endotype.com/strategy