Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

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Episodes

Tuesday Dec 23, 2025

I recently interviewed Linda Eskay, a Defender Endotype, and someone who brings a refreshing level of clarity to a problem most parents are secretly wrestling with: anxious kids who feel overwhelmed, pressured, or disconnected. Linda doesn’t treat anxiety as a disorder; she treats it as information. A signal that something in the environment is misaligned. And she shows parents how to shift the patterns inside their home so that their kids can breathe again. In this conversation, we talk about belonging, nervous system regulation, internal motivation, and what actually creates emotional safety for young people.
What I love about Linda’s approach is how grounded it is. She brings real stories from her own kids — letting go of grade perfectionism, raising problem-solvers instead of rule-followers, helping them trust their intuition instead of external expectations. We also get honest about the systems that label kids too quickly, the rise in self-silencing among Gen Z, and the emotional cost of growing up in a world that demands adult level clarity from children still figuring themselves out. Coaches, educators, and parents will hear themselves in this episode.
Linda blends neuroscience, spirituality, and practical household tools that any parent can use. She breaks down the root causes behind anxiety, the subtle ways kids suppress themselves to belong, and how parents can create a container where their children feel safe being who they are. If you work with families — or you’re raising one — this episode gives you tools that make a real difference.
Guest Bio
Linda Eskay is a heart-centered advocate, speaker, and coach whose message is about true solutions and true prevention of childhood anxiety. Her soul-led mission is to help parents and young people reconnect to who they truly are beneath the layers of pressure, expectation, and fear.
Guest Links
Linda’s Linktree: https://linktr.ee/lindaeskay
 Includes: Self-Silencing Checklist, When Story, summit interviews, and coaching info.
 
Resources Mentioned:
 Endotype Formula Quiz → https://endotype.com

Tuesday Dec 16, 2025

There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it.
In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it.
I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots.Don’t get me wrong .. I use AI. I used it to help with this podcast episode, but you will learn today the mistakes you might be making when you use it. 
Hosted by Laura Hulleman of the Raving Coaches Podcast.

Tuesday Dec 09, 2025

I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business.
Lauren is a former corporate consultant who’s supported brands like Apple, Whole Foods, and Pfizer—and now she works with female and nonbinary entrepreneurs who want their time back. We talk through real client stories: the nutritionist who couldn’t let go of her 1:1s, the post-it-note CEO who hated every project management tool, and the coach who would “rather get a root canal than post on Instagram again.” Lauren walks us through how she helps clients decide what to keep, what to delegate, what to automate, and what to drop entirely.
If you’ve ever tried to copy someone else’s productivity system and felt like a failure when it didn’t stick, this conversation will feel like a deep exhale. We cover boundaries, energy, verbal processing, and why some of us will always need a thought partner instead of another color-coded calendar. You’ll walk away with practical starting points for reclaiming your time—and permission to build a business that actually fits your brain and your life.
Lauren Glynn is a corporate consultant turned business coach for female and nonbinary entrepreneurs who want their time back. After years consulting for brands like Apple, Whole Foods, Pfizer, and the federal government, she saw the same problem on repeat: chaotic systems, overextended leaders, and no clear path to sustainable growth. In her own online business journey (everything from lifestyle blogging to leadership coaching), she realized small business owners need better time management and systems than the big players—because we’re the ones doing it all.
Today, Lauren helps digital entrepreneurs optimize their time, boundaries, and backend systems so they can stop white-knuckling their way through the week and start running a business that actually supports their life.
Lauren’s Links & Resources
Website: https://laurenglynn.com/
Instagram: https://www.instagram.com/laurengconsulting/
LinkedIn: https://www.linkedin.com/company/lauren-glynn-consulting/
Free resource mentioned: Hell Yes / Hard Pass Task Sorter: https://laurenglynn.com/ravingcoaches
If this episode hits a nerve because you’re juggling too much and not sure what to drop, start here:
Grab Lauren’s Hell Yes / Hard Pass Task Sorter to see exactly what you should delegate, automate, or stop doing altogether.
Then, take the Endotype Formula Quiz at https://endotype.com/ to understand your coaching superpower and how your brain naturally wants to work in business.
Ready for a thought partner to look at your branding, messaging, and marketing strategy through the lens of your Endotype? Book a Connection + Direction Call with me: https://www.ravingcoaches.com/c&d

Tuesday Dec 02, 2025

Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025.
In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season.
If you’ve been running your coaching business like it’s a race, this is your invitation to stop, breathe, and ask better questions. Join me for the next Marketing Lab, where we’ll process your 2025 results and create an aligned marketing plan for 2026—together.
Sign up for the Marketing Lab → https://ravingcoaches.com/lab

Tuesday Nov 25, 2025

Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet.
We explore how urgency, perceived importance, and clear problem-naming influence whether someone grabs a podcast and a workshop—or pulls out the credit card. I’ll show you how to stop selling to “everyone who feels stuck” and start speaking directly to the client you’re here to serve. Ready to get precise and practical with your message? Come to the next Marketing Lab and implement this with me: https://www.ravingcoaches.com/lab

Tuesday Nov 18, 2025

What if your chronic pain isn’t just physical?
In this episode I chat with Michelle Scott—licensed psychotherapist, Reiki master teacher, “the weird therapist” and my friend—to explore the surprising link between stuck emotions, chronic pain, and speaking your truth.
Michelle shares her own journey through fibromyalgia, trigeminal neuralgia, and years of silence that left her literally without a voice. Together, she and Laura unpack how emotional energy becomes physical pain, why humor is an underrated healing tool, and how reclaiming your voice can unlock both health and business alignment.
You’ll hear:
How suppressed emotions create chronic tension and illness
Why reclaiming your voice is essential for healing—and for your brand
What alignment really means (and why it might look like a woman in a lavender power suit with a dinosaur head)
How Michelle’s using the Fab Over 40 competition to model visibility as healingVote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f
The first steps to freeing the energy your business has been holding
Whether you’re a coach, healer, or anyone carrying pain that no doctor can explain, this episode will help you see the connection between your body, emotions, and brand.
Timestamps:05:13 – How emotions get trapped in the body
09:30 – Michelle’s story: fibromyalgia, healing, and finding her voice
14:47 – Speaking truth and the metaphysical meaning of pain
17:15 – How physical symptoms communicate what we refuse to say
25:20 – Using humor, irreverence, and voice as medicine
33:55 – Turning personal healing into a healthcare movement
44:20 – Why alignment attracts clients like a magnet
49:00 – The story behind the lavender suit and dinosaur head business card
 
Guest InformationMichelle Scott is a licensed psychotherapist and Reiki master teacher who helps women heal from chronic illness, burnout, and emotional overwhelm by connecting with their inner wisdom and personal power. Known for her humor, heart, and holistic approach, Michelle blends science and spirituality for healing on every level—mind, body, and energy.➤ Vote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f ➤ Explore her work and writing: https://linktr.ee/healingwithmeesh
Connect & Learn MoreDiscover your Endotype → https://endotype.comJoin Laura’s next Marketing Lab → https://ravingcoaches.com/lab

Tuesday Nov 11, 2025

When a course works, it changes everything. When it doesn’t, it’s just a waste of time.In this episode, Sara Vezensek breaks down what separates high-impact courses from the digital junk pile. She and I dive into clarity, frameworks, client readiness, and why “messy action” always beats perfection.
Guest Bio: Sara Vezensek is a Captain Endotype coach and course creation strategist for ambitious women entrepreneurs. She specializes in high-ticket offers, money mindset shifts, and creating frameworks that scale without burnout.
 
Timestamps:
13:00 – Sara’s unlikely path from yacht chef to business coach
18:00 – Why your knowledge ≠ your certifications
24:00 – Good vs bad courses and the #1 mistake creators make
30:00 – The clarity triangle: passion + problem + profit
38:00 – When coaches are actually ready to build a course
46:00 – The danger of chasing followers instead of sales
48:00 – Messy action, imposter syndrome, and growing through discomfort
Connect + Learn:Free Training: Find Your Million-Dollar Course IdeaInstagram: @saravezcoachExplore More:Join Laura’s Marketing Lab → www.ravingcoaches.com/lab

Tuesday Nov 04, 2025

 Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand.
We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period.https://ravingcoaches.com/marketing-lab

Tuesday Oct 28, 2025

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.
In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die.
If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.

Tuesday Oct 21, 2025

Grief changes everything. It rearranges the body, the brain, and the spirit.
In this conversation, Marcia Earhart (Visionary Endotype) opens up about walking through unimaginable loss—the deaths of two sons—and how that experience led to the creation of The Sterling Rose Sanctuary, a nonprofit healing ministry offering “boots-on-the-ground” support for people experiencing trauma and grief.
We talk about what it really means to breathe, move, and live again. You’ll hear Marcia’s holistic (but not vitamin-and-crystals) approach to grief—using breathwork, movement, gentle nutrition, and boundaries to guide people through the hardest chapters of their lives.
💬 Key timestamps:
[7:34] When “stress” is actually grief
[11:59] How she helps clients reconnect with their bodies through movement
[18:47] “The body keeps the score”—and why clean eating supports emotional release
[30:06] Family grief rhythms and the rule that saved their peace: no hard talks after 7 p.m.
[35:30] Letting go with intention and creating new life traditions
[45:38] Ministry vs. business—how knowing the difference keeps your mission sustainable
It’s a deeply human episode about faith, healing, and purpose—and a reminder that grief isn’t something we get over. It’s something we integrate.
💠 Connect with Marcia Earhart
Website & Nonprofit: www.thesterlingrosesanctuary.us
Book: Gripping Grace in the Garden of Grief: A Place for the Heart
Donate or support their capital campaign to help build the Sterling Rose Sanctuary Retreat Center
✨ Listen + Learn
Raving Coaches Podcast: https://ravingcoaches.podbean.com/
Take the Endotype Formula Quiz to discover your unique coaching style: https://endotype.com/

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