Raving Coaches

How to Write Marketing That Attracts: Step 3

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client.
But then someone reads it and says, “I still don’t understand what you do.”
In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now.
If your message is vague, confusing, or focused on your methods instead of your clients’ pain? This one’s for you. I’ll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business.
➤ Learn more about the Stop Calling Yourself a Coach course

Step 2 - Identity-Aligned Branding for Coaches

 Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people don’t trust it. When it does? You become magnetic.Find out your brand energy with the Endotype Quiz Book a free Connection & Direction call here. More on messaging at Stop Calling Yourself a Coach.

How to Sell Coaching Without Feeling Salesy: with trauma healer Kristina Jensen (Provider)

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not.
We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client’s first objection probably isn’t the real one. If you’ve ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve.Connect with Kristina at www.kristinajensen.com
Listen to more episodes: https://ravingcoaches.podbean.com/

Build Your Coaching Business: Step 1 How to Stand Out as a Coach

Most coaches think the problem is visibility or fancy funnels. But the real issue? They don’t know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the six simple steps to building a profitable coaching business. Step one is all about knowing what makes you different — not your certifications, but your design. I share why the Endotype Formula is the shortcut to finding your unique business superpower and how you can use it to stand out from a sea of “just another coach” noise. Want help discovering what sets you apart? Take the Endotype Quiz, Check out the Stop Calling Yourself a Coach course, Book a Connection & Direction Call.

Play as a Mindset: A New Way for Parents (and You as a Coach) to Operate with Dinalynn Rosenbush (Harmonizer)

Listen up coaches—this isn't your usual parenting podcast. Dinalynn Rosenbush, a 30‑year veteran speech‑language pathologist turned parenting coach, drops truth bombs about how kids really think. She explains why what looks like defiance is often language confusion or literal-mindedness. When parents learn to observe behavior non‑judgmentally and ask open questions like “Tell me what was in your mind…?”, magic happens: connection, understanding, and yes, actual progress.
If you’re tired of hearing “they just won’t listen,” this episode unpacks how to help parents step out of shame, lean into curiosity, and adopt “play as a mindset.” Trust us, this one will challenge how you view communication struggles—and give you next-level coaching tools.
➤ Dinalynn’s tools and podcast ➤ https://ravingcoaches.podbean.com

One Reason Your Coaching Business Hasn’t Grown

 In this episode, I get into something most coaches avoid: their own resistance. And yes, I mean you. The part of you that thinks, “Ugh, I hate this. I don’t want to do … (marketing, accounting, sales, follow ups, etc).  I wish it would just go away.” That, my friend, is resistance. And it’s likely running the show in your business more than you realize.
I share a story that helped me feel the concept of resistance in my body—and why bending (instead of bracing) is the secret to taking back control. Whether you’re resisting your marketing, your pricing, or your next move, this is your call to get honest. Let’s name it and shift it together.
Ready for next steps? Connection & Direction Call | Stop Calling Yourself a Coach course

The Visibility-Nurture-Convert Strategy Every Coach Needs with Gurleen Dhillon (Clarifier)

Coaches, it’s time to get honest about your sales strategy. If your DMs are dry, your calendar’s empty, and your content feels like it’s going nowhere—you’re not alone. In this episode, Laura sits down with sales coach Gurleen Dhillon to unpack the real reason your offers aren’t converting.
They break down Gurleen’s visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough trust or desire first. If you’ve been spinning your wheels trying to mimic someone else’s Instagram strategy, this episode is your wake-up call to stop chasing virality and start building a business that actually sells.
➤ Gurleen's Free Sales Resources: https://forms.gle/3LoX4crurfAo6S817➤ Connect with Gurleen: @itsgurleendhillon on Instagram➤ Raving Coaches episodes: https://ravingcoaches.podbean.com/

An Energy Audit of Your Coaching Business

You can track your hours. You can budget your money. But if you’re bleeding energy all over the place, your business will still feel stuck.
In this episode of the Raving Coaches podcast, I’m talking about the third audit every coach needs—but most skip: your energy. Time and money might get all the attention, but energy is the real currency of your business. If you’re constantly tired, resentful, or overwhelmed, it’s costing you clients, clarity, and momentum.
I’ll walk you through what an energy audit looks like, why joy is a valid ROI, and how to spot the swampy friends, broken systems, and boundary breaches that are draining you dry. Take notes. Then take action. → Book your Connection & Direction Call → Haven’t taken the Endotype Quiz yet? That’s step one.

UnRuly: What Hidden Rules Are Hurting Your Coaching Biz with Jen Vertanen (Manifestor)

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.
In this conversation, Jen shares the origin of her new project, We the Unruly, and the deep emotional audit she had to do to get there. We talked about what it means to be seen in your grief, how legacy beliefs shape our coaching voice, and why some of our most powerful work comes only after we've let things die.
If you’ve been itching to burn your business down—or finally let it evolve—this one’s for you. Jen doesn’t hold back, and neither did I.Connect with Jen on her website: https://bedarecreate.com/

Understanding the Cost of Your Business: Finances and Time

 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we’ve got to talk about where your time and money are really going. This week on the podcast, I break down how I audit my business expenses (including the graveyard of domain names), and how I track my time so I can see exactly where I’m leaking hours—or hiding from the hard stuff like follow-up calls.
This isn't about spreadsheets and suffering. It's about awareness. If you don’t know where you’re at, you can’t move forward.
If this hits a nerve and you want to sort it through, book a Connection & Direction Call. Or dive into the Stop Calling Yourself a Coach course and fix your messaging while you're at it.