Raving Coaches

How to Stand Out as a Speaker and Attract More Clients

If you’re a coach trying to get in front of more of the right people, this episode is for you. Kimberly Crowe (Visionary Endotype), award-winning speaker and founder of Speakers Playhouse, shares her best strategies for leveraging podcasts and speaking engagements to grow your coaching business. Kimberly Crowe has helped countless experts get booked, get seen, and get clients—all by leveraging the power of speaking.
Kimberly and I discuss how to craft an irresistible talk title, why authenticity is your greatest marketing tool, and the simple framework (ROAD: Relish, Outsource, Automate, Delete) that keeps you focused on what truly moves your business forward. Learn how to make your message land, connect with the right audiences, and turn speaking opportunities into clients. Plus, don’t miss Kimberly’s invitation to Speakers Playhouse—your backstage pass to getting booked on more stages!
🔗 Links mentioned in this episode: Speakers Playhouse Kimberly on LinkedIn
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Top 3 Website Mistakes Coaches Make

Today I am breaking down the three biggest mistakes coaches make with their websites. Now I am not a website designer, but even the best, most beautiful website won’t convert interest to calls if you are making these mistakes. 
 
So join me as I answer:
What should go at the top of my website?
How many pages should I have in my website?
What information should I include in my website? 
How can I build a website that helps me land clients?
If after hearing this episode you recognize your website text needs help check out my “Stop Calling Yourself a Coach” course.
 
Visit Laura at her Facebook Page.
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From Enlightenment to Action- Growing Your Coach Business

Why do some coaches thrive while others spin their wheels? In this episode, Kathryn Ingle (Captain Endotype) joins me to tackle one of the biggest problems in the coaching world: the gap between knowing and doing. Kathryn has helped countless clients move beyond theory and into action, and she’s sharing the mindset shifts that can make all the difference.
We discuss why so many coaching businesses stall out, how to avoid common sales and marketing traps, and what it really takes to create a business that works for you. If you’ve ever felt stuck despite all the courses, strategies, and advice you’ve collected over the years, you’re going to want to hear this conversation.
Connect with Kathryn at her website.
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Visit Laura at her Facebook Page.
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How I Use AI in My Business

If you’ve been wondering how to actually use AI in your coaching business without losing your personal touch, let me break it down for you. In this episode, I’m sharing exactly what AI tools I use—like Fathom Notetaker for instant meeting summaries and ChatGPT (trained with my brand voice) to create blogs, social posts, and website content. These tools save me time, help my clients stay on track, and make marketing feel way easier. But more importantly, I’ll show you how I use AI without losing the authenticity and connection that make a great coach irreplaceable.
Enough talking theory— today I’m giving you practical, step-by-step ways to integrate AI into your workflow today. And if you want even more hands-on help, let’s book a strategy session and finally make your messaging click.
 
Book a call with me.
 
Visit Laura at her Facebook Page.
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Business Skill New Coaches Miss

If you’re a coach who’s navigating those first crucial years in business, you do not want to miss this episode. Tammy Johnston is THE Hold Your Hand and Kick Your Ass Business Coach, and she’s spent over 20 years helping new entrepreneurs build sustainable, successful businesses. She’s not here to sell you a magic bullet—because it doesn’t exist—but she is here to make sure you’ve got the foundational skills to survive and thrive. In this conversation, Tammy lays it all out: why so many new business owners struggle, what habits and mindsets actually make the difference, and how to stop taking business advice from broke friends and family.
We also tackle one of the biggest traps new coaches fall into—focusing on the wrong things, like perfecting their logo instead of actually getting clients. Tammy shares hard-earned lessons on setting up systems, managing finances, and shifting from an employee mindset to a business owner mindset. Plus, she gets real about the courage it takes to run a business and how she made the leap herself. If you’re ready for a dose of practical, no-nonsense advice that will actually move your business forward, this is the episode for you.
 
Visit Tammy at her website or her Instagram.
 
Visit Laura at her Facebook Page.
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Fears about AI: What Coaches Need to Know

Like it or not, AI is impacting the coaching industry. With fears swirling about AI replacing coaches or stealing intellectual property, I offer a new bold perspective on why great coaches have nothing to worry about. I explains how your coaching superpowers are uniquely human traits that AI can’t replicate. If you’re unsure what makes your coaching business stand out, I share how identifying and leveraging the gifts only you can bring could transform your business. I even teases how the Endotype Formula, my personality profiling system, can help you uncover your true coaching superpowers.
Tune in to hear my take on when and how AI can be a helpful tool for coaches—and when it’s better to rely on your expertise. If you’ve been wondering how to navigate AI as a coach, this episode is full of practical advice you can start using today.
 
Book a call with me.
 
Visit Laura at her Facebook Page.
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Leaving things behind in 2024

Hey coach, as we step into 2025, it’s time to reflect on what worked last year and what didn’t. What are you leaving behind from 2024? What strategies, tools, or approaches are you doubling down on this year? In this special episode of my podcast, I walk you through how to identify the actions and systems that actually generated results for your business—and how to amplify them in a way that aligns with your goals and real life. Are you spending time and money on tactics that just aren’t cutting it, like ineffective ads or partnerships? I’ve been there too, and I’m here to share how I made some strategic shifts that brought clarity and more leads from my podcast in particular.  If you’re ready to approach 2025 with intention and strategy, this episode is a must-listen. I’ll also be diving into a powerful exercise to uncover the three core problems your clients are struggling with and how your unique Endotype™ superpower solves them. These insights are game-changers for connecting with your audience and marketing effectively. Plus, I’m giving you access to my course, Stop Calling Yourself a Coach, Start Telling People What You Really Do, with a significant discount for the first 10 podcast listeners! Take the Endotype™ quiz today and start building a business that feels authentic and aligned. Let’s make 2025 the year your clients rave about you.
 
Schedule a Claim Your Life Call Today
 
Visit Laura at her Facebook Page.
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Building a Business, While Building a Life

If you're ready for some real talk about your coaching business and what it takes to create a life you love, this episode is for you. I get candid about what it means to define success on your own terms—not someone else’s six-figure benchmarks or "should-haves." Sharing my personal journey from Wisconsin winters to a sun-soaked Lanai in Florida, I’ll challenge you to decide what you truly want, claim it boldly, and put in the work to make it happen. Success isn’t just about paying the bills—it’s about building a life that aligns with your dreams, whether that's a lake house, a warm winter escape, or something else entirely.
 
This episode is a heartfelt call to action for coaches who are ready to go all in for 2025. You’ll hear why having a “mirror”—a strategist, mentor, or partner who reflects your business back to you—is essential for growth. I also share how I help coaches clarify their branding, marketing, and messaging to attract their ideal clients and claim their vision for their businesses. So, what do you want to claim in 2025?
 
Schedule a Claim Your Life Call Today
 
Visit Laura at her Facebook Page.
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Filling your funnel: Low Ticket versus high ticket programs

Are you stuck deciding between small-ticket offers and high-ticket programs to fill your funnel? In this episode, I break down the misconceptions about building courses, memberships, or low-ticket items before you’ve nailed your full coaching packages. I’m calling out the blind spots in the traditional "stair-step" marketing model and sharing why focusing on your high-ticket offers first might actually save you time, money, and energy. Plus, I’ll show you how to create a track—not just a funnel—that works for your business and aligns with your goals.
I’ll also share insights on when to bring in outside support, like strategists, to help reflect back your vision and create clarity in your marketing. Whether you thrive on one-to-one coaching or feel energized by group programs, the real key is listening to what feels aligned for you—not following a cookie-cutter approach. If you’re ready to stop spinning your wheels and want expert guidance to create a strategy tailored to your business, let’s connect. Visit ravingcoaches.com or email me at info@endotype.com to explore how we can work together to build a marketing track that aligns with your goals and gets you results.
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ
 

Why Your Imposter Syndrome Isn't the Problem

So many coaches blame Imposter Synrome for their lack of success in business, especially sales. In this episode, we discuss aligning your pricing, the connection between money mindset and imposter syndrome, and why the fear around asking for your worth might not be what you think.
If your still trying to overcome, silence or move through imposter syndrome, you're missing the gift of it. Instead of pushing those thoughts away, I encourage you to slow down, identify the real warning they’re offering, and use that information to move forward with confidence. It’s not about doing more or being more—it’s about understanding the parts of your mindset that are holding you back and working with them to make choices that move you closer to your goals in 2025.
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ