Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

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Episodes

Thursday Jun 05, 2025

If you’ve ever shown up at a networking event and thought, “What the heck am I supposed to say?”—you’re not alone. In this episode, I’m pulling back the curtain on why networking can feel awkward and exhausting—and how your coaching superpowers can make it easier. I walk you through why you can’t network like your extroverted friend and how your Endotype shows you the rooms you belong in and how to add value once you're there. Oh, and yes—I go on a mini rant about the whole “ambivert” thing. You’ve been warned.
📌 Mentioned:Endotype Formula Quiz → https://endotype.comNeed your Endotype profile again? Email me → info@endotype.com

Tuesday Jun 03, 2025

This is one of those conversations that stays with you. Sheila Williams (Protector Endotype™) is a coach doing powerful work with men—yes, men—who are showing up grumpy, resentful, and tired... and don’t know why. You’ll hear us talk about how society’s shifting expectations have left many men feeling unappreciated and unsure of their role, and how Sheila gently guides them toward reclaiming their confidence.
We dig into referral dynamics, marketing with “soft touch,” the difference between coaching men and women, and how your energy shows up before you even say a word. If you’ve ever coached a man—or loved one—who “doesn’t do emotions,” this episode is for you.
🔗 Sheila’s website: SheilaWilliamsCoaching.com 📺 YouTube: Sheila Williams Coaching 🎙 Take the Endotype Formula Quiz or schedule a Simple Strategy Session

Tuesday May 27, 2025

What happens when your nervous system resets everything—your identity, your voice, your business?
In this week’s episode of Raving Coaches, I sat down with Michelle Holling-Brooks, founder of Unbridled Change, whose journey through a near-death coma and complete memory loss led her to rebuild her life (and eventually her coaching practice) from the ground up. We talk about how horses became her first teachers in healing, and how intuition, energy, and presence have become the foundation of her work with clients today.
Michelle shares how she went from hiding behind what she calls her “science shield” to creating a powerful framework called The Bridge of Connection. She now helps clients move from fear into love—by befriending their nervous system, their inner critic, and every part of themselves they’ve been told to suppress. This one is for every coach who knows they’re still only showing 50% of what they’re capable of.
🌐 Michelle’s Website: unbridledchange.org🎙 Her Podcast: Soulful Practices📦 Sacred Witness Oracle Deck & Guidebook: https://oracleprelaunch.unbridledchange.org/📌 Want help aligning your own coaching message? Book a strategy session with me → endotype.com/strategy

Thursday May 22, 2025

You love referrals—they’re warm leads, already primed to trust you. But are you making it easy for people to refer you? In this episode of Raving Coaches, I will tell you the truth of why most coaches (even you) struggle to get referrals and what you can do about it. 
You’ll learn how to craft shareable content that makes it easy for others to spread the word, how to train people to refer you in a way that feels natural, and when to ask for a referral (without feeling awkward). I also discuss my Stop Calling Yourself a Coach - Start Telling People What You Really Do course that helps you clarify your message so referrals become second nature.
Want to know your coaching superpower? Take the Endotype Formula Quiz, or if you’re ready to start speaking your clients language check out the course.: ravingcoaches.com/stopcoach

Tuesday May 20, 2025

What happens when you stop trying to lead like someone else and start leading from your actual strengths? In this episode, leadership coach Tami Chapek shares how she went from corporate burnout to building a 9-coach company focused on authentic leadership development.
We dive into how your natural approach—not borrowed scripts—can build client trust, improve visibility, and set premium pricing that actually sells. Coaches will walk away with fresh insight into leadership as a marketing tool, and why confidence often starts with clarity. If you want to know more about your unique style, why not make your first step taking the Endotype Formula quiz at endotype.com
📍Learn more about Tami's work: www.weinspirewe.com📍Connect on LinkedIn: Tami Chapek
📍This is a mini-version of Tami's leadership inventory exercise: https://www.weinspirewe.com/leadership-freebie

Do Client Avatar’s Work?

Thursday May 15, 2025

Thursday May 15, 2025

You’ve probably heard it: “Create your ideal client avatar.” Maybe you’ve even filled out one of those worksheets asking what kind of music they like or where they grocery shop. Yeah… I’ve done it too. And I’m here to tell you—it’s a waste of time. In this solo episode of Raving Coaches, I break down why those avatars are based on myths (either you're describing yourself or just guessing), and what actually works instead. I’ll walk you through the three things that make up your real coaching sweet spot and how your Endotype reveals who you're built to help. If you’re ready to stop guessing and start marketing in a way that actually fits you, let’s go.
Links & Next Steps: 🔹 Take the Endotype Quiz: www.endotype.com 🔹 Learn more about the Expansion Lab: ravingcoaches.com 🔹 Start the course: Stop Calling Yourself a Coach

Tuesday May 13, 2025

If you’re a coach who makes decent money but still feels broke—or can’t figure out why the financial freedom you imagined hasn’t materialized—this conversation is for you.
I sat down with financial coach Melinda Chapman, and what we uncovered is something I’ve seen again and again: coaches who are bleeding money, not from giant mistakes but from tiny, repeated habits. Melinda calls it “death by a thousand cuts”—the coffee runs, the coaching programs you bought out of hope, the subscriptions you forgot you had.
This episode is a grounded, compassionate look at money for smart, capable women who are tired of feeling like they’re working too hard for too little. You’ll hear how to spot the real leaks in your finances—personal and business—and how to stop spending money as a form of self-soothing (yes, we went there).
📌 Connect with Melinda:
LinkedIn: Melinda Chapman or Chapman Financial Coaching
Powered Women Facebook Group
🎯 Resources I mentioned:
Take the Endotype Quiz
Explore Identity-Aligned Branding

Tuesday May 06, 2025

When you blend in, your dream clients can't find you. In this episode of Raving Coaches, I’m sharing what I realized while sitting at a networking event full of coaches who all sounded exactly the same. If your marketing feels flat—or if you're tired of people not “getting” what you do—this one’s for you. I’ll walk you through why common coaching buzzwords are killing your marketing, how your client’s brain is wired to filter you out, and what you can say instead to finally get noticed. Plus, I'll tell you how to stop camouflaging your business and start standing out, using the insights you’ll discover in the Endotype Formula and by attending my Are You a Copycat Coach workshop. 
 
https://ravingcoaches.com/copycat

Thursday May 01, 2025

Not every coaching client is a dream to work with—and that’s okay. In this episode of Raving Coaches, I break down how to handle difficult clients, from those who want therapy instead of coaching to the ones who just won’t take action. I also talk about how your Endotype Formula influences who you coach best and why misaligned clients might be a marketing issue, not just a personality clash. If you’re tired of wondering why some clients drain you, tune in. You’ll walk away with strategies you can use today to create better-fit client relationships.
📍 Take the Endotype Formula quiz to discover your coaching superpower: https://endotype.com/ 📍 Need to refine your messaging? Check out Stop Calling Yourself a Coach - Start Telling People What You Really Do: https://ravingcoaches.com/stopcoach

Tuesday Apr 29, 2025

Tracey Bee's journey from lawyer to niche strategist is one every coach will recognize. After years of being “too much” in law, she stepped away, came back different, and built a business that blends her courtroom expertise with the emotional intelligence she couldn’t suppress.
I was inspired by Tracey’s willingness to reinvent as she was growing realizing what she loved about the coaching she was doing, and what she didn’t like at all. That is a big part of getting to the unique work that only you can do. 
As you listen, notice how Tracey uses strategy, role-playing, and emotional filtering tools to prepare clients to stand strong in court—even without a lawyer. Could these be helpful in your coaching? And of course, as you are coaching women who realize divorce is part of their growth process, keep Tracey Bee, The Divorce Solutionist, in mind for referrals. 
🔗 Tracey’s Website: TheDivorceSolutionist.com 🔗 Facebook: Family Court Strategist🔗 Copycat Coach workshop: https://ravingcoaches.com/copycat 

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