Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

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Episodes

Thursday Aug 21, 2025

Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real coaching business: Meeting Your People. 
I walk through five clear ways coaches can build genuine relationships that lead to paid clients—without being weird or spammy. Whether you're networking in person or showing up online, your strategy needs to fit your Endotype, your energy, and your goals. This episode will help you figure out where to start—and how to set realistic expectations. Want more? 
Take the Endotype Formula quiz and book a  Connection & Direction Call. 
And don’t forget to check out the “Stop Calling Yourself a Coach” course if you’re still fumbling through what to say.

Tuesday Aug 19, 2025

What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself?
In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up Wellness. Anke is a functional nutritionist and intuitive coach who works with women ages 35–80 to finally get answers when doctors just say, “You’re fine.” We go deep into the connection between physical symptoms and emotional wounds—and what healing actually looks like for women who’ve spent decades ignoring their own needs.
What You'll Hear in This Episode:
What is functional nutrition? Anke shares how she looks beyond lab results to map out a client’s full health timeline—physical and emotional.
The emotional roots of weight loss resistance You’ll hear how one client’s belief that she didn’t deserve “new clothes” shaped her eating habits for life—and how Anke helped her break that pattern.
How metabolism, hormones, and gut health are connected We unpack how trauma, stress, and people-pleasing can derail your health, even when you think you’re doing everything right.
Why coaches need to create safe spaces for vulnerability I share how your marketing, your discovery calls, and your presence all influence whether a client can truly open up and heal. Especially if they’re carrying shame around their body or health.
If you're a coach or wellness practitioner working with midlife women—or if your own body is giving you confusing signals—this episode is packed with insights to help you move from confusion to clarity.
Guest Resources and Contact
Website: https://www.forwardandupwellness.com Facebook: https://www.facebook.com/coachanke LinkedIn: https://www.linkedin.com/in/anke-johnson-1903612/
➤ More episodes here: Raving Coaches Podcast Homepage
Take the Endotype Quiz at www.endotype.com to find out your coaching superpowers. 
To listen to Michelle Holling-Brooks episode referenced in the podcast here on Spotify
 

Thursday Aug 14, 2025

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client.
But then someone reads it and says, “I still don’t understand what you do.”
In this episode of the Raving Coaches Podcast, I break down Step 3 in my six-part series on building a coaching business that actually works: How to Write Marketing That Attracts. I share why client-centered language always outperforms credentials, and how to write a message that speaks to the stage of life your client is in right now.
If your message is vague, confusing, or focused on your methods instead of your clients’ pain? This one’s for you. I’ll also tell you exactly how I can help—whether you prefer to work independently or want my eyes on your business.
➤ Learn more about the Stop Calling Yourself a Coach course

Thursday Aug 07, 2025

 Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most coaching brands fail to connect—and what it takes to get yours aligned. Identity-Aligned Branding is based on who you actually are and the energy your clients already pick up from you. When your brand doesn’t match your energy, people don’t trust it. When it does? You become magnetic.Find out your brand energy with the Endotype Quiz Book a free Connection & Direction call here. More on messaging at Stop Calling Yourself a Coach.

Tuesday Aug 05, 2025

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to selling coaching—without scripts, pressure, or pretending to be someone you’re not.
We talk about the three biggest mistakes coaches make when trying to sell, how to turn discovery calls into trust-building conversations, and why your client’s first objection probably isn’t the real one. If you’ve ever been burned by bro-marketing or felt frozen during a pitch, this conversation is your healing salve.Connect with Kristina at www.kristinajensen.com
Listen to more episodes: https://ravingcoaches.podbean.com/

Thursday Jul 31, 2025

Most coaches think the problem is visibility or fancy funnels. But the real issue? They don’t know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the six simple steps to building a profitable coaching business. Step one is all about knowing what makes you different — not your certifications, but your design. I share why the Endotype Formula is the shortcut to finding your unique business superpower and how you can use it to stand out from a sea of “just another coach” noise. Want help discovering what sets you apart? Take the Endotype Quiz, Check out the Stop Calling Yourself a Coach course, Book a Connection & Direction Call.

Tuesday Jul 29, 2025

Listen up coaches—this isn't your usual parenting podcast. Dinalynn Rosenbush, a 30‑year veteran speech‑language pathologist turned parenting coach, drops truth bombs about how kids really think. She explains why what looks like defiance is often language confusion or literal-mindedness. When parents learn to observe behavior non‑judgmentally and ask open questions like “Tell me what was in your mind…?”, magic happens: connection, understanding, and yes, actual progress.
If you’re tired of hearing “they just won’t listen,” this episode unpacks how to help parents step out of shame, lean into curiosity, and adopt “play as a mindset.” Trust us, this one will challenge how you view communication struggles—and give you next-level coaching tools.
➤ Dinalynn’s tools and podcast ➤ https://ravingcoaches.podbean.com

Thursday Jul 24, 2025

 In this episode, I get into something most coaches avoid: their own resistance. And yes, I mean you. The part of you that thinks, “Ugh, I hate this. I don’t want to do … (marketing, accounting, sales, follow ups, etc).  I wish it would just go away.” That, my friend, is resistance. And it’s likely running the show in your business more than you realize.
I share a story that helped me feel the concept of resistance in my body—and why bending (instead of bracing) is the secret to taking back control. Whether you’re resisting your marketing, your pricing, or your next move, this is your call to get honest. Let’s name it and shift it together.
Ready for next steps? Connection & Direction Call | Stop Calling Yourself a Coach course

Tuesday Jul 22, 2025

Coaches, it’s time to get honest about your sales strategy. If your DMs are dry, your calendar’s empty, and your content feels like it’s going nowhere—you’re not alone. In this episode, Laura sits down with sales coach Gurleen Dhillon to unpack the real reason your offers aren’t converting.
They break down Gurleen’s visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough trust or desire first. If you’ve been spinning your wheels trying to mimic someone else’s Instagram strategy, this episode is your wake-up call to stop chasing virality and start building a business that actually sells.
➤ Gurleen's Free Sales Resources: https://forms.gle/3LoX4crurfAo6S817➤ Connect with Gurleen: @itsgurleendhillon on Instagram➤ Raving Coaches episodes: https://ravingcoaches.podbean.com/

Thursday Jul 17, 2025

You can track your hours. You can budget your money. But if you’re bleeding energy all over the place, your business will still feel stuck.
In this episode of the Raving Coaches podcast, I’m talking about the third audit every coach needs—but most skip: your energy. Time and money might get all the attention, but energy is the real currency of your business. If you’re constantly tired, resentful, or overwhelmed, it’s costing you clients, clarity, and momentum.
I’ll walk you through what an energy audit looks like, why joy is a valid ROI, and how to spot the swampy friends, broken systems, and boundary breaches that are draining you dry. Take notes. Then take action. → Book your Connection & Direction Call → Haven’t taken the Endotype Quiz yet? That’s step one.

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