Raving Coaches

From Brick & Mortar to Online Success Using Social Media

Part 4 of 5 in our social media series. (Harmonizer) Today we continue our conversations about Social media with Alison McLean, a seasoned wellness entrepreneur Alison specializes in helping wellness practitioners transition from brick-and-mortar establishments to thriving online wellness powerhouses. Through their discussion, Alison shares valuable insights on effectively utilizing social media to connect with clients and convert leads. She emphasizes the importance of clear and specific messaging in content to attract and engage potential clients, highlighting the significance of refining one's messaging to stand out in a crowded digital landscape.
In this engaging conversation listen for how you can leverage social media to grow your online presence. Can you use strategic social media use offers to expand your reach and increase revenue. By embracing failure, refining messaging, and utilizing AI tools, all coaches can enhance their online presence and effectively connect with their target audience through social media platforms.
 
Connect with Alison at https://igniteurwellness.com  
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Getting Emotional About Social

Part 3 of 5 in our social media series. (Conductor) Amy McNally, a #1 International Bestselling Author in Corporate Dropouts, Course Creator, and online life and business coach, shared valuable insights on the Raving Coaches podcast episode. With experience in building a coaching business and helping others do the same, Amy emphasized the importance of addressing emotional blocks that may hinder a coach's success on social media. She highlighted the significance of having a clear strategy that aligns with what coaches are selling and engaging authentically with their audience to create a sense of community and connection. 
 
Amy's approach to coaching, combining business strategy with emotional clearing, helps her clients achieve their goals more easily. Her expertise in helping women scale their businesses to six-figures and beyond without burning out makes her a valuable resource for aspiring entrepreneurs. Amy offers various online coaching services, including private one-on-one sessions, monthly memberships, self-study courses, retreats, and free resources in her online community, Women Creating Wealth. 
 
 
Connect with Amy at www.coachamymcnally.com  
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Conversations for Social Success

Part 2 of 5 in our social media series. (Builder) Our guest this week, Janet Metzger is a network marketing expert who shares with us her valuable insights on utilizing social media effectively to build a coaching business. She emphasized the importance of having conversations as the key strategy, focusing on income-producing activities and engaging with potential clients authentically. Janet's approach highlighted the significance of consistency, personalization, and building trust through genuine interactions. Laura emphasized the importance of avoiding spammy or unsolicited messages in social media outreach and encouraged listeners to prioritize meaningful conversations over sales pitches.
 
If you are part of the networking marketing or direct sales industry, check out Janet's Facebook Group. There are many great benefits to the industry and for every benefit there is a challenge. It can be lonely and sometimes you need guidance. Janet is the person you want to talk to. 
 
 
Connect with Janet at http://www.coachjanetm.com 
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Linking Connections to Clients

Part 1 of 5 in our social media series. (Visionary Endotype) I am so happy to bring you this amazing series of podcasts helping us all understand how to better use social media. To start us off I interview Heidi Medina, a social media strategist, who shared valuable insights on utilizing social media effectively for coaching businesses. Heidi emphasized the importance of building genuine connections and relationships on social media, rather than focusing solely on sales and promotion. She highlighted the significance of engaging in conversations, sharing stories, and providing valuable content to attract and connect with potential clients. Heidi also discussed the power of networking and supporting peers in the industry to expand reach and build trust with a wider audience.
Heidi also shared her experience with LinkedIn as her preferred social media platform and provided tips on how to engage authentically and intentionally on the platform. She emphasized the value of storytelling, sharing tips, and participating in conversations to showcase expertise and build authority. Heidi encouraged coaches to approach social media with the intention of helping others and building relationships, rather than solely focusing on lead generation. She also mentioned her monthly networking events for service providers and coaches, offering a valuable opportunity for connection and collaboration within the coaching community.
 
Connect with Heidi at https://www.talktoheidi.com
LinkedIn
 
 
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FACE Time for Mompreneurs

In this episode of Raving Coaches, I had the pleasure of speaking with Jessie, a dynamic mompreneur who has successfully navigated the challenges of balancing motherhood and entrepreneurship. Jessie shared her journey from being a lifelong babysitter and nanny to becoming a virtual assistant and eventually a mom mentor. Her story is filled with valuable lessons and insights for anyone looking to find fulfillment while managing the demands of family life. Jessie emphasized the importance of finding something that makes you feel fulfilled, even if being a stay-at-home mom is not enough. She also discussed the significance of having a support system and the value of being transparent and honest in business.
We delved into the unique challenges faced by mompreneurs, such as time management and setting boundaries. Jessie highlighted the importance of shifting expectations and creating a routine that works for both personal and professional life. She shared her own experiences of dealing with disruptions and the necessity of being adaptable and resilient. Additionally, we explored marketing strategies, including the power of referrals, online networking, and the effectiveness of different marketing tactics. For those looking to connect with Jessie and learn more about her work, she can be found at her website, momelevated.com, which offers a wealth of resources and information for mompreneurs. This episode is packed with practical advice and inspiration for anyone looking to balance the demands of motherhood with the drive to succeed in business.
 
Connect with Jessica at https://www.momelevated.com 
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Alan Heymann (Clarifier) on: Leading and Facilitating as an Introvert

In this week’s episode we hear from Alan Heymann, the founder of Peaceful Direction, who is a coach with a unique approach. Specializing in coaching fellow introverts (operating in an extrovert world) and guiding individuals through transitions, Alan brings a warm and energetic presence to his coaching sessions. With a background in public, government, and nonprofit communications, Alan is an expert communicator and engaging speaker. His book, "Don’t Just Have the Soup: 52 Analogies for Leadership, Coaching and Life," showcases his talent for using analogies to inspire positive change.
 
We discuss the coaching industry, with Alan highlighting the influx of new coaches and the challenges they face in understanding basic business principles. He also shared insights on his certification in LEGO Serious Play and how it has enhanced his facilitation work. With a commitment to supporting underrepresented groups in leadership, Alan's work at Peaceful Direction focuses on bringing principles of equity and justice into coaching for all leaders.
 
Connect with Alan at https://peacefuldirection.com/ 
LinkedIn
 
 
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Dana Sofie (Conductor ) on: Ladies, Unlock Your Cycle Superpowers: Let’s Talk Productivity … Period

Ladies and gentlemen, in this episode we are going to be normalizing some women's health talk ... period. Many women suffer with cycles that are painful. But all women may be dealing with trying to operate on a female cycle in a male designed workplace leading to burnout.  Is there a better way?Dana-Sofie's role as a Cycle Success Catalyst is rooted in her belief that women's essence is never linear but operates in cycles of change and growth. Through her work, she guides driven women entrepreneurs to achieve their goals by embracing their unique feminine way of operating. With a focus on avoiding excessive work, self-push, and neglect of bodily needs, Dana-Sofie empowers women to succeed on their terms while honoring their natural rhythms.
As a pioneer in the female movement project, Cyklická žena®, Dana-Sofie has influenced countless women in the Czech and Slovak Republics, advocating for a deeper understanding of women's cycles. Her commitment to empowering women through education, books, and presentations underscores her dedication to helping women achieve success while staying true to themselves. Dana-Sofie's Cycle Success Method is a testament to her mission to assist women entrepreneurs in harnessing their superpowers and manifesting their desired impact.
 
Connect with Dana-Sofie at https://dana-sofie.com 
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Bro Marketing = Broke Coaches

(Captain Endotype™) In this episode, Olyvia Norton and I discuss the benefits of using the Endotype™ Branding model in our coaching and consulting work. We share their personal experiences with the tool and how it has helped us understand our clients better. We also emphasize the importance of being both skilled in our respective fields and knowledgeable in business management when running a successful business. Tune in to learn more about the advantages of utilizing the Endotype™ Branding model in various professional contexts.
 
Connect with Olyvia at http://www.areallybiglife.com/ 
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Prioritizing Expenses: Where Should Your Money Go?

The 6 Month Mastermind: www.endotype.com/mastermind
 
In this episode of Raving Coaches, I discuss the importance of prioritizing investments in your coaching business. I emphasize the significance of focusing on branding, messaging, and lead generation before outsourcing or hiring help. I provide insights on how to make strategic financial decisions and offer a timeline for investing in different aspects of your business to ensure growth and profitability. Tune in to learn more about building a successful coaching business!
 
The 6-month Marketing Mastermind program is designed for coaches who are looking to improve their branding, messaging, and business strategies. The program focuses on identity-aligned branding, messaging that highlights the coach's unique superpowers, and developing lead generators that attract ideal clients. Participants will receive one-on-one sessions with the host, group sessions with other coaches, and guidance on sales processes, networking, and collaborations. The program is limited to six coaches and aims to help them grow their businesses in a structured and strategic manner. 
 
This is the Raving Coaches Podcast where we get real about the business of coaching. Here our guests discuss the gifts and joys of coaching and their struggles, challenges, and lessons. Take the Endotype™ Quiz in order to better understand our guests and yourself. To connect with Laura go to endotypeformula.com.
 
[00:04:09] Spending less to earn more.
[00:09:32] Make sure your brand is on track.
[00:14:31] Prioritizing business growth strategies.
[00:16:46] Endotypes and podcasting suitability.
[00:24:33] Who to hire in business.
[00:25:49] Building client-focused energy.
 
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Julia Nepini (Interpreter) on: Therapy, Coaching, and Consulting; What's the Difference?

In this episode of the podcast I have the pleasure of talking to Julia, a former therapist and social worker,  turned coach and consultant. Julia explains the distinctions between therapy, coaching, and consulting. Together we also discuss who should start a podcast and why. Julia shines light on a new collaboration, which inspired me to ask you the audience for some help find my next right collaborator. Who do you know? 
 
Connect with Julia at her website.
Facebook
Instagram
 
This is the Raving Coaches Podcast where we get real about the business of coaching. Here our guests discuss the gifts and joys of coaching and their struggles, challenges, and lessons. Take the Endotype™ Quiz in order to better understand our guests and yourself. To connect with Laura go to endotypeformula.com.
 
[00:01:00] Therapist role and growth.
[00:06:29] Marketing for therapists and coaches.
[00:10:22] Therapy versus coaching benefits.
[00:14:09] Enneagram and instincts.
[00:18:50] Utilizing podcast in business.
[00:21:28] Podcasting as a showcase.
[00:25:34] Embracing partnerships for growth.
[00:30:36] Life transformations in 30s and 40s.
[00:33:03] Branding collaboration opportunities.
 
 
 
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