Raving Coaches
Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.
Episodes

Thursday Mar 20, 2025
Thursday Mar 20, 2025
This episode continues the conversation from last week about how to get clients — but this time, we focus on how to get them interested in what you offer. The fact is, most potential clients don’t care about your certification or your coaching process. What they care about is how you can help them solve their problems.
We’ll walk you through crafting your message so you can stop wasting time talking about the wrong things. I’ll help you figure out how to talk to potential clients in a way that resonates with their needs and motivates them to take action.
By the end of this episode, you’ll have a few ideas of what to say and know exactly what to not say. Dialing in your messaging IS what will get you paid.
If you need help dialing in your message, take a look at “Stop Saying You’re a Coach – Start telling people what you really do” program: https://ravingcoaches.com/stopcoach

Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Are you ever overwhelmed by so many ideas - great ideas, but they get you stuck in analysis paralysis? Or, does that ever growing endless to-do list keep you avoiding action in your coaching business?
Today I talk with Michelle Gruening (Manifestor Endotype™), a tough-love business coach who helps first-time entrepreneurs break through limiting beliefs and take action. Michelle shares why so many new coaches get stuck in idea overload—trying to do too much at once and underestimating the time it takes to build a sustainable business. She explains how to break out of the cycle and focus on the right next step, not all the steps.
Plus, we dive into her approach to avoiding burnout by identifying and offloading the draining tasks in your business. If you're tired of spinning your wheels and ready for clarity, this episode is for you.
Links from this episode: Michelle's Website: www.michellegruening.com Michelle on Instagram: @michellegruening Michelle on Facebook: facebook.com/michelleegruening

Thursday Mar 13, 2025
Thursday Mar 13, 2025
The most common question for a coach is "How do I get clients?" When you become a coach, did you realize how much of your success would ride on you being great at sales and marketing? Nobody teaches you that in coaching school, right? But now it’s time to learn the basics of client acquisition.
We dive into the first part of the solution — Where are my clients?
Your warm market is just the beginning. Let’s talk about strategic networking. And how to avoid “time thieves” — activities that seem productive but aren’t actually helping you connect with your ideal clients.
Tune in to learn exactly where to find clients who are ready for what you offer. And if you're ready to learn what to say to new prospects, check out “Stop Saying You’re a Coach – Start telling people what you really do.” program.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
Financial Clarity for Coaches with ADHD
Running a coaching business is already enough of a mental load—so why is money management the thing that trips up so many coaches? In this episode, I am talking with Sherry Andrew (Manifestor Endotype) about how to finally feel in control of your finances—even if you have ADHD, hate spreadsheets, or feel like you never know where your money is going. She shares her personal journey from being fired after 17 years to becoming a financial coach for self-employed entrepreneurs with ADHD. We get into the biggest financial mistakes coaches make, why paying yourself first changes everything, and how to set up financial systems that actually work for your brain.
Coaches are some of the most over-marketed-to entrepreneurs. Change your title on social media to “Coach,” and suddenly everyone has a course or system you need to buy. But if you’re spending more than you’re making, you’re not running a business—you’re running a very expensive hobby. In this episode, we talk about how to create a profitable coaching business without over-investing in unnecessary tools, certifications, or marketing tactics that don’t work.
Profit isn’t something that happens after five years (that’s a myth!). Start paying yourself right NOW. 🔗 Guest Links: www.moneymindsetfc.com www.instagram.com/moneymindsetfc
📌 Other Resources Mentioned: Endotype Formula QuizStop Calling Yourself a Coach - Start Telling People What You Do course

Thursday Mar 06, 2025
Thursday Mar 06, 2025
If you’re exhausted, questioning your coaching business, or wondering if you should go back to a traditional job—this episode is for you. This week I discuss the truth of coach burnout, why it doesn’t mean failure, and how to know if you should quit, pivot, or simply get better support. Let’s talk about mental health, finding the right coaching bestie, and why every coach needs a coach (at the right time). If you’re stuck, frustrated, or just need a gut check—don’t miss this conversation.
🔗 Find out your coaching superpower with the Endotype Formula Quiz: https://endotype.com/
🔗 Get clarity on your brand messaging: “Stop Calling Yourself a Coach”: https://ravingcoaches.com/stopcoach

Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
Facebook is dead for marketing your coaching, right? Not if you ask this week's guest. Recently I got to sit with visibility and list-building expert Tracy Beavers (Visionary Endotype) to talk about why Facebook still works for coaches—just not in the way you might think. Tracy shares her best strategies for making your profile a client magnet, using groups to build trust, and getting people off social media and into your email list (where the real money is).
We may just have to add this to our Social Media Series we did in 2024. Find the other 5 episodes on social media: www.ravingcoaches.com/social
Links & Resources:
Visit Tracy's Website: https://www.tracybeavers.com/
Join Tracy’s Facebook group: Be a Confident Entrepreneur
Listen to Tracy’s podcast: Create Online Business Success
Check out Laura’s course: Stop Saying You're a Coach – Start Telling People What You Really Do

Thursday Feb 27, 2025
Thursday Feb 27, 2025
Feeling like social media is just shouting into the void? You’re not alone. In this episode of Raving Coaches, Laura Hulleman breaks down why social media isn’t the magic bullet for growing your coaching business—and what actually works. She shares why platforms have shifted from relationship-building to glorified billboards, and how most coaches are missing the real steps that turn followers into paying clients. If you’re relying on social media to bring in leads, you need to hear this. Plus, learn how you CAN more effectively use social media as part of your marketing strategy in our 5-part social media podcast series https://ravingcoaches.com/social

Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
Leaving a steady paycheck to start your own coaching business isn’t just a career shift—it’s a whole new way of thinking. In this episode, Wendy Herrmann (Contributor Endotype™) and I dive into what it really takes to move from employee to business owner without losing your mind in the process. She knows because she has done it successfully.
Wendy and I first connected through the book "My Walk My Way," to which I organized and Wendy contributed to. Our professional relationship deepened when Wendy said yes to my Identity Aligned branding, utilizing the Endotype Formula. This collaboration helped Wendy refine her brand identity as an Explorer, aligning her business authentically with her personality and values, and providing her with the tools to move forward confidently in her entrepreneurial journey.
In our fantastic conversation Wendy shares how she transitioned from a corporate role into consulting, coaching, and facilitation, why “personal growth is professional development,” and what she learned from experimenting, failing, and ultimately landing in the right place. Could patience be the skill you are missing as you develop your coaching business?
If you’ve been thinking about making a move—or are already mid-leap—this episode is packed with insights you can use right now.
🔗 https://greentableconsulting.com/🔗 See the book “My Walk My Way” 🔗 Take the Endotype Formula Quiz: www.endotype.com 🔗 Join the Expansion Lab: www.ravingcoaches.com/lab

Thursday Feb 20, 2025
Thursday Feb 20, 2025
Hey friend, let’s cut through the noise—do you actually need a coaching certification, or is it just another thing keeping you from putting yourself out there? Does DISC, NLP, Fearless Living, John Maxwell certifications really make a difference to your clients? I DON’T THINK SO. So let’s talk about what really moves the needle in your coaching business.
If you’re stuck in the “I just need one more certification” trap, this episode is for you. Let’s get you paid!
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
If you’re a coach trying to get in front of more of the right people, this episode is for you. Kimberly Crowe (Visionary Endotype), award-winning speaker and founder of Speakers Playhouse, shares her best strategies for leveraging podcasts and speaking engagements to grow your coaching business. Kimberly Crowe has helped countless experts get booked, get seen, and get clients—all by leveraging the power of speaking.
Kimberly and I discuss how to craft an irresistible talk title, why authenticity is your greatest marketing tool, and the simple framework (ROAD: Relish, Outsource, Automate, Delete) that keeps you focused on what truly moves your business forward. Learn how to make your message land, connect with the right audiences, and turn speaking opportunities into clients. Plus, don’t miss Kimberly’s invitation to Speakers Playhouse—your backstage pass to getting booked on more stages!
🔗 Links mentioned in this episode: Speakers Playhouse Kimberly on LinkedIn
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ




