Raving Coaches

From Visibility to Relationships: Facebook Strategy You Need to Know.

Facebook is dead for marketing your coaching, right? Not if you ask this week's guest. Recently I got to sit with visibility and list-building expert Tracy Beavers (Visionary Endotype) to talk about why Facebook still works for coaches—just not in the way you might think. Tracy shares her best strategies for making your profile a client magnet, using groups to build trust, and getting people off social media and into your email list (where the real money is).
We may just have to add this to our Social Media Series we did in 2024. Find the other 5 episodes on social media: www.ravingcoaches.com/social
Links & Resources:
Visit Tracy's Website: https://www.tracybeavers.com/
Join Tracy’s Facebook group: Be a Confident Entrepreneur
Listen to Tracy’s podcast: Create Online Business Success
Check out Laura’s course: Stop Saying You're a Coach – Start Telling People What You Really Do

Does Social Media Even Work?

 Feeling like social media is just shouting into the void? You’re not alone. In this episode of Raving Coaches, Laura Hulleman breaks down why social media isn’t the magic bullet for growing your coaching business—and what actually works. She shares why platforms have shifted from relationship-building to glorified billboards, and how most coaches are missing the real steps that turn followers into paying clients. If you’re relying on social media to bring in leads, you need to hear this. Plus, learn how you CAN more effectively use social media as part of your marketing strategy in our 5-part social media podcast series https://ravingcoaches.com/social

Smart Leadership: Personal Growth is Professional Development

Leaving a steady paycheck to start your own coaching business isn’t just a career shift—it’s a whole new way of thinking. In this episode, Wendy Herrmann (Contributor Endotype™) and I dive into what it really takes to move from employee to business owner without losing your mind in the process. She knows because she has done it successfully. 
Wendy and I first connected through the book "My Walk My Way," to which I organized and Wendy contributed to. Our professional relationship deepened when Wendy said yes to my Identity Aligned branding, utilizing the Endotype Formula. This collaboration helped Wendy refine her brand identity as an Explorer, aligning her business authentically with her personality and values, and providing her with the tools to move forward confidently in her entrepreneurial journey. 
In our fantastic conversation Wendy shares how she transitioned from a corporate role into consulting, coaching, and facilitation, why “personal growth is professional development,” and what she learned from experimenting, failing, and ultimately landing in the right place. Could patience be the skill you are missing as you develop your coaching business?
If you’ve been thinking about making a move—or are already mid-leap—this episode is packed with insights you can use right now.
🔗 https://greentableconsulting.com/🔗 See the book “My Walk My Way” 🔗 Take the Endotype Formula Quiz: www.endotype.com 🔗 Join the Expansion Lab: www.ravingcoaches.com/lab

Do I need a coaching certification?

Hey friend, let’s cut through the noise—do you actually need a coaching certification, or is it just another thing keeping you from putting yourself out there?  Does DISC, NLP, Fearless Living, John Maxwell certifications really make a difference to your clients? I DON’T THINK SO. So let’s talk about what really moves the needle in your coaching business.
If you’re stuck in the “I just need one more certification” trap, this episode is for you. Let’s get you paid!
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ

How to Stand Out as a Speaker and Attract More Clients

If you’re a coach trying to get in front of more of the right people, this episode is for you. Kimberly Crowe (Visionary Endotype), award-winning speaker and founder of Speakers Playhouse, shares her best strategies for leveraging podcasts and speaking engagements to grow your coaching business. Kimberly Crowe has helped countless experts get booked, get seen, and get clients—all by leveraging the power of speaking.
Kimberly and I discuss how to craft an irresistible talk title, why authenticity is your greatest marketing tool, and the simple framework (ROAD: Relish, Outsource, Automate, Delete) that keeps you focused on what truly moves your business forward. Learn how to make your message land, connect with the right audiences, and turn speaking opportunities into clients. Plus, don’t miss Kimberly’s invitation to Speakers Playhouse—your backstage pass to getting booked on more stages!
🔗 Links mentioned in this episode: Speakers Playhouse Kimberly on LinkedIn
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ

Top 3 Website Mistakes Coaches Make

Today I am breaking down the three biggest mistakes coaches make with their websites. Now I am not a website designer, but even the best, most beautiful website won’t convert interest to calls if you are making these mistakes. 
 
So join me as I answer:
What should go at the top of my website?
How many pages should I have in my website?
What information should I include in my website? 
How can I build a website that helps me land clients?
If after hearing this episode you recognize your website text needs help check out my “Stop Calling Yourself a Coach” course.
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ

From Enlightenment to Action- Growing Your Coach Business

Why do some coaches thrive while others spin their wheels? In this episode, Kathryn Ingle (Captain Endotype) joins me to tackle one of the biggest problems in the coaching world: the gap between knowing and doing. Kathryn has helped countless clients move beyond theory and into action, and she’s sharing the mindset shifts that can make all the difference.
We discuss why so many coaching businesses stall out, how to avoid common sales and marketing traps, and what it really takes to create a business that works for you. If you’ve ever felt stuck despite all the courses, strategies, and advice you’ve collected over the years, you’re going to want to hear this conversation.
Connect with Kathryn at her website.
Facebook
 
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ
 

How I Use AI in My Business

If you’ve been wondering how to actually use AI in your coaching business without losing your personal touch, let me break it down for you. In this episode, I’m sharing exactly what AI tools I use—like Fathom Notetaker for instant meeting summaries and ChatGPT (trained with my brand voice) to create blogs, social posts, and website content. These tools save me time, help my clients stay on track, and make marketing feel way easier. But more importantly, I’ll show you how I use AI without losing the authenticity and connection that make a great coach irreplaceable.
Enough talking theory— today I’m giving you practical, step-by-step ways to integrate AI into your workflow today. And if you want even more hands-on help, let’s book a strategy session and finally make your messaging click.
 
Book a call with me.
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ
 

Business Skill New Coaches Miss

If you’re a coach who’s navigating those first crucial years in business, you do not want to miss this episode. Tammy Johnston is THE Hold Your Hand and Kick Your Ass Business Coach, and she’s spent over 20 years helping new entrepreneurs build sustainable, successful businesses. She’s not here to sell you a magic bullet—because it doesn’t exist—but she is here to make sure you’ve got the foundational skills to survive and thrive. In this conversation, Tammy lays it all out: why so many new business owners struggle, what habits and mindsets actually make the difference, and how to stop taking business advice from broke friends and family.
We also tackle one of the biggest traps new coaches fall into—focusing on the wrong things, like perfecting their logo instead of actually getting clients. Tammy shares hard-earned lessons on setting up systems, managing finances, and shifting from an employee mindset to a business owner mindset. Plus, she gets real about the courage it takes to run a business and how she made the leap herself. If you’re ready for a dose of practical, no-nonsense advice that will actually move your business forward, this is the episode for you.
 
Visit Tammy at her website or her Instagram.
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ

Fears about AI: What Coaches Need to Know

Like it or not, AI is impacting the coaching industry. With fears swirling about AI replacing coaches or stealing intellectual property, I offer a new bold perspective on why great coaches have nothing to worry about. I explains how your coaching superpowers are uniquely human traits that AI can’t replicate. If you’re unsure what makes your coaching business stand out, I share how identifying and leveraging the gifts only you can bring could transform your business. I even teases how the Endotype Formula, my personality profiling system, can help you uncover your true coaching superpowers.
Tune in to hear my take on when and how AI can be a helpful tool for coaches—and when it’s better to rely on your expertise. If you’ve been wondering how to navigate AI as a coach, this episode is full of practical advice you can start using today.
 
Book a call with me.
 
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™ 
TAKE THE Endotype™ QUIZ