Raving Coaches
Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.
Episodes

Thursday Jan 30, 2025
Thursday Jan 30, 2025
Like it or not, AI is impacting the coaching industry. With fears swirling about AI replacing coaches or stealing intellectual property, I offer a new bold perspective on why great coaches have nothing to worry about. I explains how your coaching superpowers are uniquely human traits that AI can’t replicate. If you’re unsure what makes your coaching business stand out, I share how identifying and leveraging the gifts only you can bring could transform your business. I even teases how the Endotype Formula, my personality profiling system, can help you uncover your true coaching superpowers.
Tune in to hear my take on when and how AI can be a helpful tool for coaches—and when it’s better to rely on your expertise. If you’ve been wondering how to navigate AI as a coach, this episode is full of practical advice you can start using today.
Book a call with me.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Thursday Jan 23, 2025
Thursday Jan 23, 2025
Hey coach, as we step into 2025, it’s time to reflect on what worked last year and what didn’t. What are you leaving behind from 2024? What strategies, tools, or approaches are you doubling down on this year? In this special episode of my podcast, I walk you through how to identify the actions and systems that actually generated results for your business—and how to amplify them in a way that aligns with your goals and real life. Are you spending time and money on tactics that just aren’t cutting it, like ineffective ads or partnerships? I’ve been there too, and I’m here to share how I made some strategic shifts that brought clarity and more leads from my podcast in particular. If you’re ready to approach 2025 with intention and strategy, this episode is a must-listen. I’ll also be diving into a powerful exercise to uncover the three core problems your clients are struggling with and how your unique Endotype™ superpower solves them. These insights are game-changers for connecting with your audience and marketing effectively. Plus, I’m giving you access to my course, Stop Calling Yourself a Coach, Start Telling People What You Really Do, with a significant discount for the first 10 podcast listeners! Take the Endotype™ quiz today and start building a business that feels authentic and aligned. Let’s make 2025 the year your clients rave about you.
Schedule a Claim Your Life Call Today
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Dec 24, 2024
Tuesday Dec 24, 2024
If you're ready for some real talk about your coaching business and what it takes to create a life you love, this episode is for you. I get candid about what it means to define success on your own terms—not someone else’s six-figure benchmarks or "should-haves." Sharing my personal journey from Wisconsin winters to a sun-soaked Lanai in Florida, I’ll challenge you to decide what you truly want, claim it boldly, and put in the work to make it happen. Success isn’t just about paying the bills—it’s about building a life that aligns with your dreams, whether that's a lake house, a warm winter escape, or something else entirely.
This episode is a heartfelt call to action for coaches who are ready to go all in for 2025. You’ll hear why having a “mirror”—a strategist, mentor, or partner who reflects your business back to you—is essential for growth. I also share how I help coaches clarify their branding, marketing, and messaging to attract their ideal clients and claim their vision for their businesses. So, what do you want to claim in 2025?
Schedule a Claim Your Life Call Today
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Are you stuck deciding between small-ticket offers and high-ticket programs to fill your funnel? In this episode, I break down the misconceptions about building courses, memberships, or low-ticket items before you’ve nailed your full coaching packages. I’m calling out the blind spots in the traditional "stair-step" marketing model and sharing why focusing on your high-ticket offers first might actually save you time, money, and energy. Plus, I’ll show you how to create a track—not just a funnel—that works for your business and aligns with your goals.
I’ll also share insights on when to bring in outside support, like strategists, to help reflect back your vision and create clarity in your marketing. Whether you thrive on one-to-one coaching or feel energized by group programs, the real key is listening to what feels aligned for you—not following a cookie-cutter approach. If you’re ready to stop spinning your wheels and want expert guidance to create a strategy tailored to your business, let’s connect. Visit ravingcoaches.com or email me at info@endotype.com to explore how we can work together to build a marketing track that aligns with your goals and gets you results.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
So many coaches blame Imposter Syndrome for their lack of success in business, especially sales. In this episode, we discuss aligning your pricing, the connection between money mindset and imposter syndrome, and why the fear around asking for your worth might not be what you think.
If you're still trying to overcome, silence or move through imposter syndrome, you're missing the gift of it. Instead of pushing those thoughts away, I encourage you to slow down, identify the real warning they’re offering, and use that information to move forward with confidence. It’s not about doing more or being more—it’s about understanding the parts of your mindset that are holding you back and working with them to make choices that move you closer to your goals in 2025.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
Many coaches struggle with the idea of sales. In this mini episode, I dive into the process of sales, exploring how to shift your mindset and approach to selling without feeling icky or pushy. Whether you prefer sending proposals, listing prices on your website, or having a personal conversation with potential clients, it's about finding what aligns with your process and your way of working.
I also share a method I’ve seen work well for many coaches—the "Costco method" of selling. Think of it like offering a sample of your coaching: give potential clients a taste of what working with you is like, and let them experience your process. By framing sales as part of the coaching experience, you’ll begin to see that sales and coaching are really the same thing. You're helping clients see the value of what you offer. If you have the solution to their problem, it’s your job to make them aware of it.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Tuesday Nov 26, 2024
Tuesday Nov 26, 2024
In this episode of Raving Coaches, we are going to take a moment to reflect on 2024 so we can begin to plan for 2025. With the holidays approaching, it’s easy to get swept up in distractions, but now is the perfect time to ask yourself:
How did 2024 go for me?
Did I hit my income goals? If not, why?
This information is key as you begin to plan for 2025. I share wisdom from my friend Teresa Romain about setting goals without letting their success—or failure—define you. This shift in perspective can make all the difference as you align your goals. Plus, I’ll walk you through setting realistic, incremental targets to build momentum and avoid burnout.
If you’ve been losing confidence in your ability to “make the jump” in your coaching business, this episode is for you. I know how easy it is to hesitate after a few tough hits, but now’s the time to reignite your passion. Whether you need a new strategy, a fresh perspective, or the right support system, 2025 can be the year you make it happen. I’ll also share why keeping your options open with “or something better” can bring unexpected wins and why your journey—not just your goal—matters. Let’s reflect, reset, and get ready to make meaningful progress in the year ahead.
Visit Laura at her Facebook Page.
Learn more about the Endotype Formula™
TAKE THE Endotype™ QUIZ

Monday Nov 18, 2024
Monday Nov 18, 2024
I had the pleasure of interviewing Sara Torpey. Sara's approach to coaching is all about simplifying business for her clients, whether they're overwhelmed by business tasks or struggling to find balance between work and life. She helps them untangle the complexities and focus on what truly matters. Sarah's background in teaching shines through in her coaching, and she believes that teachers should run the world. It was a joy to have her on the show and learn from her wisdom.
Connect with Sara at her website.
Sara's Facebook Group
Facebook
LinkedIn
I want to be your business best friend. Let's see what is preventing you from getting clients.
Book a chat with Laura: https://calendly.com/endotype/30
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Interested in coaching with Laura? Endotype Formula™

Monday Nov 11, 2024
Monday Nov 11, 2024
(Captain) In this episode of Raving coaches I get to have an fab conversation with my friend Jackie Cote, an experienced coach, Freedom Mentor, International Speaker/Author, and RV Adventurist. Jackie shares a methodology for new coaches looking to build a one-on-one coaching business that blew up my brain. Join us as we put on out thinking caps and dive into the world of coaching, sharing valuable lessons on networking, branding, and creating impactful connections.
With over 30 years of experience mentoring and developing leaders in the restaurant industry, Jackie transitioned to her own business, Jackie Cote Coaching, to awaken, empower, and help individuals own their true selves unapologetically. Be inspired by Jackie's multiple pivots and her dedication to helping others create their own freedom lives, all while she lives her own freedom life traveling full-time in an RV with her husband and fur babies.
Connect with Jackie at https://jackiecotecoaching.com/
Facebook
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Monday Nov 04, 2024
Monday Nov 04, 2024
(Builder) In this episode of the Raving Coaches podcast, I had the pleasure of speaking with Jordan Keefe, a coach who specializes in helping men overcome pornography addiction. Jordan's personal journey of battling with porn for 14 years and almost losing everything has led him to a place where he now supports individuals in rising above their addiction and quitting for good. His approach is unique in that he doesn't follow a traditional 12-step program but instead focuses on teaching the secrets of breaking the cycle, thinking independently, and regaining confidence to heal broken relationships. Jordan's message is clear: overcoming addiction is possible, and he provides the tools and guidance to make it happen.
Jordan also shares valuable insights into his marketing and client acquisition tactics during the interview. He discusses his lead generation strategy, which involves offering a free guide on the three biggest hurdles to quitting pornography. This approach allows potential clients to take the first step towards seeking help and understanding the process of overcoming addiction. Jordan's method of gradually introducing clients to different levels of support, from free resources to one-on-one coaching, showcases a strategic approach to client engagement that listeners can learn from and implement in their coaching businesses.
00:03:16 - Jordan's Background and Journey into Coaching
00:06:47 - Prevalence of Pornography Usage and Addiction
00:18:25 - Evolution of Jordan's Coaching Market
00:25:27 - Jordan's Approach to Coaching Moms
00:32:29 - Lead Generation Strategies in Coaching
Connect with Jordan at https://takeabreakfromporn.org/
LinkedIn
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