Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

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Episodes

11 hours ago

This isn’t just a conversation. It’s a transmission.
I sat down with Monique McDonald to talk about the deeper layers of visibility—how your body holds your story, how your voice reflects your beliefs, and what happens when you finally stop performing and start owning who you are. We got into duality, sacred space, business identity, and what voice work has to do with marketing clarity.
If you’ve ever felt unseen, muted, or afraid to take up space—this episode is for you. Download Monique’s free 10-day Magnetic Speaker Kit → moniquesgift.com
Monique's website: https://www.themagneticvoice.com/ 

6 days ago

This launch didn’t start with a spreadsheet. It started with a nudge. In this solo episode, I’m pulling back the curtain on how I went from “I should probably do a workshop” to booking new clients, selling strategy sessions, and creating a profitable, intuitive launch.
You don’t need to build the whole funnel. You don’t need to plan for three months. You just need a clear next step, a marketing plan that puts butts in seats, and a path that feels good to YOU. I’m giving you permission to launch messy, imperfect, and aligned.
Want help with your own launch or marketing? Let’s talk in a Connection and Direction Call. And if your message still feels fuzzy, go take the Stop Calling Yourself a Coach course—it’ll clean that up real fast.

Tuesday Jun 24, 2025

What if your most powerful business tool isn’t your website or your strategy—but your body? In this episode, intuitive coach Brenda Winkle and I explore how breath, embodiment, and energy practices create massive clarity for coaches—especially those who don’t fit the “standard” mold.
We talk about real-world intuition in business (not the fluffy kind), what it means to move from trauma responses into sovereignty, and how even pricing decisions can be led by your gut. Brenda shares her personal journey from teacher to coach, and we get honest about failed launches, spiritual gifts, and what happens when you stop hiding half of who you are.
Start reclaiming your energy and your authority with Brenda’s free tools: → Download her free Energy Audit: brendawinkle.com/audit → Explore more at brendawinkle.com → Connect with Brenda on Instagram, Facebook, LinkedIn, and TikTok

Thursday Jun 19, 2025

 Coaches, are you helping your clients... or are you accidentally creating drama that stalls your business? In this solo episode, Laura Hulleman breaks down the Drama Triangle—victim, persecutor, rescuer—and how it sneaks into our coaching relationships, our marketing, and even our self-worth. If you’ve ever wondered why your business feels exhausting or your messaging sounds off, this episode is your mirror. Tune into the Raving Coaches podcast to find clarity, drop the hero complex, and start building client relationships that are healthy, strategic, and sustainable.
If your message is murky, take the course: Stop Calling Yourself a Coach

Tuesday Jun 17, 2025

If you’ve ever frozen up mid-launch, doubted your pricing, or wondered whether you’re even cut out for this business—stop scrolling and hit play. In this episode, I talk with Cera Byer about the internal war coaches' fight between intuition and fear, embodiment and logic, survival and expansion.
Cera shares what it looks like to run a launch rooted in trust—not tactics. We discuss why so many coaches live in the fantasy of failure, how our nervous systems sabotage creativity, and what happens when you unfollow everyone and listen only to yourself.
If you're a coach building a business on big dreams and bigger feelings, this conversation will hit home.
Resources from Cera:Website: www.intuitiveedgecoaching.comIG: @intuitiveedgecoachingPodcast: The Elemental Entrepreneurship PodcastBook: The Six Pillars of Body Love (coming soon)
Not sure what coaching work you’re meant to do? Take the Endotype Formula quiz to find your business superpower.

Thursday Jun 12, 2025

Let’s be real: most coaches don’t actually know how to hire a marketing person. I’ve had too many conversations with brilliant coaches who ended up $30K in the hole with a beautiful website that doesn’t get them a single client.
In this episode of Raving Coaches, I’m breaking down exactly what to ask before you hire anyone for your marketing—whether it’s a designer, a copywriter, or a strategist. I’ll show you how to tell if they actually understand you and your business, and what kind of return you should be expecting. Most importantly, I’ll help you avoid the trap of hiring someone who gives you “visibility” but no clients. Because the truth is, marketing that doesn’t bring you clients is just expensive decoration.
Take the free Endotype Quiz to discover your coaching superpower: https://endotype.com Want help figuring out what’s off in your marketing? Book a Connection & Direction Call: https://ravingcoaches.com/C&D

Tuesday Jun 10, 2025

Let’s be honest—most conferences are a dumpster fire of awkward energy and sales pitches. This episode is about how to do it differently.
Pat Miller, the Idea Coach and creator of the Small Business Owners Community, has created a conference that’s built on actual community—not just cliques and cold coffee. In this episode, we break down how he intentionally curates the experience—from the minute someone buys a ticket, all the way through the steak dinner on day three. If you’re a coach running workshops, retreats, or your own event, this episode is your behind-the-scenes look at what makes people actually show up—and rave about it afterward.
Plus, we talk about:
Why most events fail to make people feel seen
What coaches must stop doing if they want to be taken seriously
Intentionality when it comes to communities and events.
How to build a room where people want to help each other win
Learn more Pat's work or attend the conference:SmallBusinessOwnersCommunity.comLinkedIn
Coaches: Start with your unique message—Stop Calling Yourself a Coach 
Or book a Connection & Direction Call to get personalized help

Thursday Jun 05, 2025

I’ve had some incredible business coaches—and I’ve had some I couldn’t run from fast enough. In this episode, I’m pulling back the curtain and telling the truth about how to pick a coach who works with you, not over you. I talk about why we’re drawn to bossy coaches (hint: it's got something to do with our employee conditioning), why you need to ask better questions before hiring, and how to make sure you’re not just buying someone’s plug-and-play method that burns you out. If you’re about to hire support, listen to this first.
Resources and links I mention: → Endotype Quiz (to find out your coaching superpower): https://endotype.com → Book a Strategy Session: https://ravingcoaches.com/c&d

Thursday Jun 05, 2025

If you’ve ever shown up at a networking event and thought, “What the heck am I supposed to say?”—you’re not alone. In this episode, I’m pulling back the curtain on why networking can feel awkward and exhausting—and how your coaching superpowers can make it easier. I walk you through why you can’t network like your extroverted friend and how your Endotype shows you the rooms you belong in and how to add value once you're there. Oh, and yes—I go on a mini rant about the whole “ambivert” thing. You’ve been warned.
📌 Mentioned:Endotype Formula Quiz → https://endotype.comNeed your Endotype profile again? Email me → info@endotype.com

Tuesday Jun 03, 2025

This is one of those conversations that stays with you. Sheila Williams (Protector Endotype™) is a coach doing powerful work with men—yes, men—who are showing up grumpy, resentful, and tired... and don’t know why. You’ll hear us talk about how society’s shifting expectations have left many men feeling unappreciated and unsure of their role, and how Sheila gently guides them toward reclaiming their confidence.
We dig into referral dynamics, marketing with “soft touch,” the difference between coaching men and women, and how your energy shows up before you even say a word. If you’ve ever coached a man—or loved one—who “doesn’t do emotions,” this episode is for you.
🔗 Sheila’s website: SheilaWilliamsCoaching.com 📺 YouTube: Sheila Williams Coaching 🎙 Take the Endotype Formula Quiz or schedule a Simple Strategy Session

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