Raving Coaches

Coaching Messaging Mistakes: Writing From Fear vs. Alignment

If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from.
In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them.
Timestamps
0:00 – Messaging from fear vs. alignment
3:30 – Sensory fear and marketing energy
7:05 – “I want to want this… but not from you”
10:30 – Naming client fears vs. writing from fear
13:20 – What your clients actually want to buy
15:00 – Next steps to audit your messaging
CTATake the Endotype Quiz at https://endotype.com/ and learn what your clients are actually responding to.

Is Anxiety Making Your Life and Business Decisions with Victoria Duarte (Counselor Endotype)

I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance.
Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.)
And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local.
Timestamps
3:24 — Why Healing Arts Center exists + “creative vs destructive energy”
7:03 — What somatic work is (body-centered, not just mindset)
10:40 — My sock puppet communication experiment
13:57 — Why “How are you?” can trigger shutdown
17:20 — Simple grounding tools (senses, breath, warmth, movement)
20:49 — “We can have quiet panic attacks.”
27:42 — Building a mission-led healing center + choosing safe practitioners
33:12 — Values-based marketing: “We don’t care about what sells.”
44:44 — Reminder: “You’re worth taking a minute.”
Guest BioVictoria Duarte is a somatic and mindfulness coach, writer, and co-founder of Healing Arts Center in Virginia Beach. Her work helps people understand nervous system patterns, listen to emotions without getting overwhelmed, and build grounded, compassionate relationships with themselves. She brings years of experience in education, community work, and trauma-informed practice to every session. Victoria also offers medical hypnotherapy, yoga nidra, breathwork, and Reiki.
Guest Links + CTA
Website: www.healingartsvb.com
Instagram: https://www.instagram.com/healing_arts_center_vb/?hl=en
LinkedIn: https://www.linkedin.com/in/healing-arts-center-2bb698292/
Listen to Raving Coaches➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

Clutter, Your Brain, and Your Business with Kate Evans (Visionary Endotype)

Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfectionism, anxiety, and old stories that whisper “you don’t deserve better anyway.” If you’ve ever shamed yourself for not being able to “just pick it up,” this episode is your permission slip to stop.We talk about why quick-fix shows like Hoarders make for great television and terrible long-term results. Kate explains how real change happens at the speed of your nervous system, not the speed of a binge-worthy series. We dig into the 80/20 rule, why aiming for 100% perfection is a guarantee for failure, the power of tiny wins (starting with one drawer), and the way evidence of success slowly rewires identity. Coaches will hear so many parallels to business: all-or-nothing thinking, ignoring small wins, and expecting a weekend workshop to undo years of conditioning.Then we bring in the Endotype Formula and talk about how different Endotypes experience clutter: the action-oriented types who need to move to think, the understanding types who need to know “why” before they touch anything, and the emotion-first folks who wake up on the “wrong side of the bed” for a year and drown in the energy of their space. We talk about how clutter connects to self-worth, why caring for your home is self-care, and how coaches can honor a client’s wiring while still moving them toward change. This episode will help you see your space—and your clients’ spaces—as a crucial part of their coaching journey, not an embarrassing side note.Timestamps:0:11 – Introducing Kate Evans and her work as a psychologist + decluttering coach2:27 – Why hiring a professional organizer often leads to more clutter later4:32 – Clutter as a symptom of stress, perfectionism, shame, and limiting beliefs7:29 – Biggest Loser, Hoarders, and why crash-change doesn’t stick9:28 – Brains, nervous systems, and the need for slow, sustainable change12:21 – Endotype quadrants, energy, and the different ways we get stuck16:28 – When you don’t believe you deserve a delightful space18:50 – Tank tops, file folding, and the power of one small success23:14 – The 80/20 rule for decluttering and making multiple passes27:42 – Using personality and Endotype to individualize decluttering plansGuest Bio & Links:Kate Evans is a psychologist and decluttering coach at Soulful Space Coaching. She helps people overwhelmed by clutter understand the mental and emotional roots behind their stuff so they can create sustainable change in their homes and lives. Drawing on yoga principles, therapy training, and practical systems, Kate blends inner work with outer order. She lives in Chicago with her husband and two calico cats.Website: https://soulfulspacecoaching.comInstagram & Facebook: @katesevans.coachingBook: Ditch Your Sh!t : Decluttering Your Mindset to Declutter Your Home – available online wherever you buy booksCatch this conversation and more Raving Coaches episodes here:➤ Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

How to Build Trust With Coaching Clients Before the Discovery Call

If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world.
I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to.
Timestamps00:01 – The bridge story: different brains, different worlds04:30 – Why coaches think messaging works like a resume07:50 – How coaches start talking past their clients11:45 – Symptoms vs. root problems (the chasm forms)15:10 – Trust on discovery calls (and how it gets broken)18:20 – Giving clients a taste without pushing them off the bridge
CTA:👉 Book a Connection + Direction Call to build trust without pressure: http://ravingcoaches.com/connection 

How To Build a Business That Fits Your Life with Alissa Bickar (Captain)

I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles.
What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode.
If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself.
Timestamps Edit 05:30 — Alissa’s background & “entrepreneurship saves the world” 12:10 — Real estate myths, identity, and opportunity 18:01 — The “buffet line” problem in coaching 21:19 — Unschooling, human potential, and identity development 25:47 — Captain Endotype strengths in business 37:09 — Why traditional marketing fails coaches 41:47 — Strategic partnerships & community-based growth
Guest BioAlissa Bickar, The Consultress, is a real estate investor and business coach who bridges personal development with tactical, strategic business building. She helps high performers become more themselves, gain clarity about what they want, and build systems that support sustainable growth using her SIMPLE Method™. With 20+ years in entrepreneurship, finance, and consulting, she supports professionals in rising above the noise by amplifying their unique strengths.
Guest LinksYT/LI/IG/FB: @consultressListen to Alissa’s Podcast: https://builtforthisshow.comFacebook: https://m.facebook.com/consultressInstagram: https://instagram.com/consultress/LinkedIn: www.linkedin.com/in/alissabickarYouTube: youtube.com/@consultress
Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This Listen to more episodes of Raving Coaches: Spotify → https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple Podcasts → https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

Real Tools To Reduce Childhood Anxiety At Home With Linda Eskay (Defender)

I recently interviewed Linda Eskay, a Defender Endotype, and someone who brings a refreshing level of clarity to a problem most parents are secretly wrestling with: anxious kids who feel overwhelmed, pressured, or disconnected. Linda doesn’t treat anxiety as a disorder; she treats it as information. A signal that something in the environment is misaligned. And she shows parents how to shift the patterns inside their home so that their kids can breathe again. In this conversation, we talk about belonging, nervous system regulation, internal motivation, and what actually creates emotional safety for young people.
What I love about Linda’s approach is how grounded it is. She brings real stories from her own kids — letting go of grade perfectionism, raising problem-solvers instead of rule-followers, helping them trust their intuition instead of external expectations. We also get honest about the systems that label kids too quickly, the rise in self-silencing among Gen Z, and the emotional cost of growing up in a world that demands adult level clarity from children still figuring themselves out. Coaches, educators, and parents will hear themselves in this episode.
Linda blends neuroscience, spirituality, and practical household tools that any parent can use. She breaks down the root causes behind anxiety, the subtle ways kids suppress themselves to belong, and how parents can create a container where their children feel safe being who they are. If you work with families — or you’re raising one — this episode gives you tools that make a real difference.
Guest Bio
Linda Eskay is a heart-centered advocate, speaker, and coach whose message is about true solutions and true prevention of childhood anxiety. Her soul-led mission is to help parents and young people reconnect to who they truly are beneath the layers of pressure, expectation, and fear.
Guest Links
Linda’s Linktree: https://linktr.ee/lindaeskay
 Includes: Self-Silencing Checklist, When Story, summit interviews, and coaching info.
 
Resources Mentioned:
 Endotype Formula Quiz → https://endotype.com

Bad Messaging Advice Coaches Keep Following

There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it.
In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it.
I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots.Don’t get me wrong .. I use AI. I used it to help with this podcast episode, but you will learn today the mistakes you might be making when you use it. 
Hosted by Laura Hulleman of the Raving Coaches Podcast.

Stop Being the Bottleneck in Your Business with Lauren Glynn (Visionary Endotype)

I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business.
Lauren is a former corporate consultant who’s supported brands like Apple, Whole Foods, and Pfizer—and now she works with female and nonbinary entrepreneurs who want their time back. We talk through real client stories: the nutritionist who couldn’t let go of her 1:1s, the post-it-note CEO who hated every project management tool, and the coach who would “rather get a root canal than post on Instagram again.” Lauren walks us through how she helps clients decide what to keep, what to delegate, what to automate, and what to drop entirely.
If you’ve ever tried to copy someone else’s productivity system and felt like a failure when it didn’t stick, this conversation will feel like a deep exhale. We cover boundaries, energy, verbal processing, and why some of us will always need a thought partner instead of another color-coded calendar. You’ll walk away with practical starting points for reclaiming your time—and permission to build a business that actually fits your brain and your life.
Lauren Glynn is a corporate consultant turned business coach for female and nonbinary entrepreneurs who want their time back. After years consulting for brands like Apple, Whole Foods, Pfizer, and the federal government, she saw the same problem on repeat: chaotic systems, overextended leaders, and no clear path to sustainable growth. In her own online business journey (everything from lifestyle blogging to leadership coaching), she realized small business owners need better time management and systems than the big players—because we’re the ones doing it all.
Today, Lauren helps digital entrepreneurs optimize their time, boundaries, and backend systems so they can stop white-knuckling their way through the week and start running a business that actually supports their life.
Lauren’s Links & Resources
Website: https://laurenglynn.com/
Instagram: https://www.instagram.com/laurengconsulting/
LinkedIn: https://www.linkedin.com/company/lauren-glynn-consulting/
Free resource mentioned: Hell Yes / Hard Pass Task Sorter: https://laurenglynn.com/ravingcoaches
If this episode hits a nerve because you’re juggling too much and not sure what to drop, start here:
Grab Lauren’s Hell Yes / Hard Pass Task Sorter to see exactly what you should delegate, automate, or stop doing altogether.
Then, take the Endotype Formula Quiz at https://endotype.com/ to understand your coaching superpower and how your brain naturally wants to work in business.
Ready for a thought partner to look at your branding, messaging, and marketing strategy through the lens of your Endotype? Book a Connection + Direction Call with me: https://www.ravingcoaches.com/c&d

Coaches: What 2025 Taught You (If You’ll Slow Down to Notice)

Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025.
In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season.
If you’ve been running your coaching business like it’s a race, this is your invitation to stop, breathe, and ask better questions. Join me for the next Marketing Lab, where we’ll process your 2025 results and create an aligned marketing plan for 2026—together.
Sign up for the Marketing Lab → https://ravingcoaches.com/lab

Reach Coaching Clients Before Burnout

Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet.
We explore how urgency, perceived importance, and clear problem-naming influence whether someone grabs a podcast and a workshop—or pulls out the credit card. I’ll show you how to stop selling to “everyone who feels stuck” and start speaking directly to the client you’re here to serve. Ready to get precise and practical with your message? Come to the next Marketing Lab and implement this with me: https://www.ravingcoaches.com/lab