Raving Coaches

Why Coaches Aren’t Fully Booked Even When They “Do Everything Right” with Jenny Unsworth (Defender)

If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead.
We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up.
And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon.
Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy.
Connect with Jenny on Instagram: @iamjennyunsworth

Is Your Coaching Business Struggling Due to Trauma Responses with Sara Miley (Oracle Endotype)

Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do?
This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues.
Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re over functioning just to feel safe, this is your episode.
➤ Learn more about Sara Miley: saramiley.com ➤ Follow her on Instagram: @CoachSaraMiley  ➤ Take the Endotype Quiz https://www.endotype.com

Your Clients Don’t Want to Want To

Enroll now in the Say This, NOT That workshop https://www.ravingcoaches.com/thisnotthatHave you ever sat hearing someone talk about a program or product and thought, “I should want to want that… but I don’t”?
That disconnect is something we are talking about this week. Do your clients want what you are offering? If you don’t have a steady stream of clients, the answer is probably not. That disconnect between “I know I should want this” and them buying it happens in your marketing. I break down why your prospective clients logically know they need help… but still don’t book the call. There is something happening in your language that is moving them out of emotional engagement and into logical evaluation.
If you’re ready for a steady stream of coaching clients, this episode will show you where the leak is.
👉 Enroll in the free Say This, Not That workshop: https://www.ravingcoaches.com/thisnotthat

Podcast Guesting: What Actually Works with Laura Hulleman

Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere.
We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability.
Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.
 
CTA:Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients:http://ravingcoaches.com/c&d

Empty Nest, Same Stress Midlife Women Are Questioning the Rules with Debbie Harrell (Interpreter)

You know what I hear from a lot of midlife women? “I did what I was supposed to do… and now I don’t know who I am.” Debbie Harrell calls that the autopilot problem—and in this conversation she names the rules underneath it: people-pleasing, martyr-mode, and decades of prioritizing everyone else’s needs until your own wants feel… inaccessible.
Debbie shares why she chose the phrase “rebel life coach,” how rebellion can be deeply practical (not dramatic), and why the smallest micro-moments—five minutes without your phone, a breath, a check-in—can be the beginning of getting your life back. I also loved her point about “normal”: once you label one way as normal, you automatically label everything else as not-normal…and that’s where shame sneaks in.
If you coach women, this is marketing gold too: Debbie is basically handing you language for the moment your client finally says, “Wait… why am I living like this?” We talk identity, values, and what it looks like to stop “shoulding” on yourself as your season of life changes.
 
Guest Bio (Debbie Harrell | Interpreter Endotype)Debbie Harrell is a certified life coach and the voice behind New World Normal, a platform helping women break free from limiting norms and live more aligned with their values. Through coaching and her podcast, she supports clients in questioning the “shoulds,” rebuilding self-trust, and creating meaningful change that ripples outward. 
 
Guest Links + CTAs
Website: https://www.newworldnormal.com/ (New World Normal)
Apple Podcast: @newworldnormal_ (Apple Podcasts)
Instagram : @livemorealigned (Instagram)

Coaching Messaging Mistakes: Writing From Fear vs. Alignment

If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from.
In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them.
Timestamps
0:00 – Messaging from fear vs. alignment
3:30 – Sensory fear and marketing energy
7:05 – “I want to want this… but not from you”
10:30 – Naming client fears vs. writing from fear
13:20 – What your clients actually want to buy
15:00 – Next steps to audit your messaging
CTATake the Endotype Quiz at https://endotype.com/ and learn what your clients are actually responding to.

Is Anxiety Making Your Life and Business Decisions with Victoria Duarte (Counselor Endotype)

I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance.
Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.)
And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local.
Timestamps
3:24 — Why Healing Arts Center exists + “creative vs destructive energy”
7:03 — What somatic work is (body-centered, not just mindset)
10:40 — My sock puppet communication experiment
13:57 — Why “How are you?” can trigger shutdown
17:20 — Simple grounding tools (senses, breath, warmth, movement)
20:49 — “We can have quiet panic attacks.”
27:42 — Building a mission-led healing center + choosing safe practitioners
33:12 — Values-based marketing: “We don’t care about what sells.”
44:44 — Reminder: “You’re worth taking a minute.”
Guest BioVictoria Duarte is a somatic and mindfulness coach, writer, and co-founder of Healing Arts Center in Virginia Beach. Her work helps people understand nervous system patterns, listen to emotions without getting overwhelmed, and build grounded, compassionate relationships with themselves. She brings years of experience in education, community work, and trauma-informed practice to every session. Victoria also offers medical hypnotherapy, yoga nidra, breathwork, and Reiki.
Guest Links + CTA
Website: www.healingartsvb.com
Instagram: https://www.instagram.com/healing_arts_center_vb/?hl=en
LinkedIn: https://www.linkedin.com/in/healing-arts-center-2bb698292/
Listen to Raving Coaches➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

Clutter, Your Brain, and Your Business with Kate Evans (Visionary Endotype)

Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfectionism, anxiety, and old stories that whisper “you don’t deserve better anyway.” If you’ve ever shamed yourself for not being able to “just pick it up,” this episode is your permission slip to stop.We talk about why quick-fix shows like Hoarders make for great television and terrible long-term results. Kate explains how real change happens at the speed of your nervous system, not the speed of a binge-worthy series. We dig into the 80/20 rule, why aiming for 100% perfection is a guarantee for failure, the power of tiny wins (starting with one drawer), and the way evidence of success slowly rewires identity. Coaches will hear so many parallels to business: all-or-nothing thinking, ignoring small wins, and expecting a weekend workshop to undo years of conditioning.Then we bring in the Endotype Formula and talk about how different Endotypes experience clutter: the action-oriented types who need to move to think, the understanding types who need to know “why” before they touch anything, and the emotion-first folks who wake up on the “wrong side of the bed” for a year and drown in the energy of their space. We talk about how clutter connects to self-worth, why caring for your home is self-care, and how coaches can honor a client’s wiring while still moving them toward change. This episode will help you see your space—and your clients’ spaces—as a crucial part of their coaching journey, not an embarrassing side note.Timestamps:0:11 – Introducing Kate Evans and her work as a psychologist + decluttering coach2:27 – Why hiring a professional organizer often leads to more clutter later4:32 – Clutter as a symptom of stress, perfectionism, shame, and limiting beliefs7:29 – Biggest Loser, Hoarders, and why crash-change doesn’t stick9:28 – Brains, nervous systems, and the need for slow, sustainable change12:21 – Endotype quadrants, energy, and the different ways we get stuck16:28 – When you don’t believe you deserve a delightful space18:50 – Tank tops, file folding, and the power of one small success23:14 – The 80/20 rule for decluttering and making multiple passes27:42 – Using personality and Endotype to individualize decluttering plansGuest Bio & Links:Kate Evans is a psychologist and decluttering coach at Soulful Space Coaching. She helps people overwhelmed by clutter understand the mental and emotional roots behind their stuff so they can create sustainable change in their homes and lives. Drawing on yoga principles, therapy training, and practical systems, Kate blends inner work with outer order. She lives in Chicago with her husband and two calico cats.Website: https://soulfulspacecoaching.comInstagram & Facebook: @katesevans.coachingBook: Ditch Your Sh!t : Decluttering Your Mindset to Declutter Your Home – available online wherever you buy booksCatch this conversation and more Raving Coaches episodes here:➤ Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

How to Build Trust With Coaching Clients Before the Discovery Call

If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world.
I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to.
Timestamps00:01 – The bridge story: different brains, different worlds04:30 – Why coaches think messaging works like a resume07:50 – How coaches start talking past their clients11:45 – Symptoms vs. root problems (the chasm forms)15:10 – Trust on discovery calls (and how it gets broken)18:20 – Giving clients a taste without pushing them off the bridge
CTA:👉 Book a Connection + Direction Call to build trust without pressure: http://ravingcoaches.com/connection 

How To Build a Business That Fits Your Life with Alissa Bickar (Captain)

I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles.
What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode.
If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself.
Timestamps Edit 05:30 — Alissa’s background & “entrepreneurship saves the world” 12:10 — Real estate myths, identity, and opportunity 18:01 — The “buffet line” problem in coaching 21:19 — Unschooling, human potential, and identity development 25:47 — Captain Endotype strengths in business 37:09 — Why traditional marketing fails coaches 41:47 — Strategic partnerships & community-based growth
Guest BioAlissa Bickar, The Consultress, is a real estate investor and business coach who bridges personal development with tactical, strategic business building. She helps high performers become more themselves, gain clarity about what they want, and build systems that support sustainable growth using her SIMPLE Method™. With 20+ years in entrepreneurship, finance, and consulting, she supports professionals in rising above the noise by amplifying their unique strengths.
Guest LinksYT/LI/IG/FB: @consultressListen to Alissa’s Podcast: https://builtforthisshow.comFacebook: https://m.facebook.com/consultressInstagram: https://instagram.com/consultress/LinkedIn: www.linkedin.com/in/alissabickarYouTube: youtube.com/@consultress
Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This Listen to more episodes of Raving Coaches: Spotify → https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple Podcasts → https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023