Getting Coaches Paid with Laura Hulleman
Getting Coaches Paid with Laura Hulleman is for life coaches, business coaches, relationship coaches, health and fitness coaches, career coaches, executive coaches, and other professional coaches who want more clients, better leads, and a profitable coaching business.
You may be an excellent coach and still have no idea how to consistently find coaching clients, explain what you do, generate leads, market your coaching business, or confidently sell your services. That's because learning how to coach and learning how to build a coaching business are two very different skill sets.
Whether you're becoming a coach, starting your first coaching business, or you're already established and want to grow, the business problems are often the same: finding the right people, getting potential clients interested, talking clearly about what you do, making offers, having sales conversations, and getting paid for your work.
Laura Hulleman is a business and marketing strategist for coaches and the creator of the Endotype Formula™. She helps coaches understand how they are wired, identify the business strategies that fit them, and build a coaching business they actually enjoy running instead of blindly following somebody else's formula.
On Getting Coaches Paid, Laura talks about the practical business skills most coaches were never taught, including getting coaching clients, lead generation for coaches, marketing a coaching business, messaging, networking, offers, sales conversations, and growing a profitable coaching business.
Some episodes are straight-talking strategy and teaching from Laura. Others feature coaches and business experts sharing what's actually working, what hasn't worked, and what they've learned along the way.
The business of getting coaches paid.
Episodes

Mar 24, 2026
Mar 24, 2026
54 min
Getting Coaches Paid with Laura Hulleman, formerly Raving Coaches podcast.
If you’ve ever watched someone “perform leadership” and wondered whether you’re the problem because you refuse to play that game… this episode will land. Veronica Taylor doesn’t teach leadership as a job title. She teaches it as a lived value—something you carry into your relationships, your work, and the moments that test you when nobody’s clapping.
Veronica’s story is intense in the most honest way: born on the day of a revolution, immigrating young, experiencing homelessness in San Francisco, and learning survival-level discernment that most people only talk about in theory. We get into the difference between being adaptable and being performative, and why “chameleoning” can be a tool that saves you—until it becomes the thing that keeps you stuck.
We also go straight into responsibility without turning it into blame: how to extract yourself from the noise, choose your next move, and build an identity sturdy enough to hold your next level. Veronica has a line that stuck with me: who you think you are is how you show up in the world. If your business, leadership, or confidence is hitting a ceiling, you’ll hear exactly why.
Guest BioVeronica Taylor is a leadership coach and speaker who teaches people how to lead in life—not just at work. With two decades of corporate leadership experience and 13 years as a certified professional coach, she helps individuals build emotional intelligence, personal clarity, and self-trust so they can lead authentically instead of performatively.
Guest Links
Website: LifeLeadersCoaching.com
LinkedIn: www.linkedin.com/in/lifeleaderscoaching

Mar 17, 2026
Mar 17, 2026
20 min
Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast
Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere.
We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability.
Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.
CTA:Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients

Mar 10, 2026
Mar 10, 2026
48 min
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
In this interview with Molly Thompson, we discuss coaches—especially those who are having deep impact, so capable, and still quietly exhausted by guilt, shame, and the pressure to “do more.”
Molly is building Elevated Achievers, a community for high-achieving women entrepreneurs (many with ADHD) who are already productive—but don’t feel alive in their work anymore. We talked about why productivity hacks don’t help this group, how ADHD often shows up differently in women, and why being wired differently doesn’t mean you’re broken. We also dug into energy as a currency—and how scattered energy limits impact no matter how smart or capable you are.
This episode is especially for coaches who know they think faster, feel deeper, and see patterns others miss—but have struggled to name, claim, and trust those gifts without self-judgment.
Guest BioMolly Thompson is the CEO of Elevated Energy and the founder of Elevated Achievers, a community for high-achieving women entrepreneurs—many with ADHD—who want to turn energy into meaningful, sustainable impact. She works at the intersection of systems thinking, intuition, and collaboration.
Guest Links & CTAsConnect with Molly and Elevated Achievers on LinkedIn https://www.linkedin.com/in/heymollydolly/

Mar 3, 2026
Mar 3, 2026
55 min
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
If you’ve ever hit an income goal and felt… nothing (or worse: pressure), this conversation will land. I sat down with Teresa Romain who’s been teaching abundance for 30 years and we went straight into the uncomfortable truth most coaches avoid: you can be doing “everything right” financially and still feel like you’re failing. Teresa talks candidly about debt, shame, bankruptcy, and the moment she realized her entire definition of abundance was built on external proof.
We unpack what she calls The Abundance Trap: when abundance becomes a destination “out there,” and money becomes the metric that decides whether you’re enough. Teresa explains why the goalposts move even when your income grows, why “beans and rice” strategies can be useful but aren’t the same thing as abundance, and why sufficiency (not “more and more”) is where freedom starts to show up. This is one of those episodes that makes you rethink your
Guest BioTeresa Romain is an abundance coach with 30+ years of experience helping people shift their relationship with money, scarcity, and self-worth. She’s known for naming the patterns most of us normalize pressure, chasing, hiding, proving and guiding clients into a more honest, grounded definition of abundance that isn’t dependent on external results.
Guest Links
Teresa shares a more info at her website https://teresaromain.com/

Feb 24, 2026
Feb 24, 2026
51 min
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcast
If you have ever thought “I know what I’m doing… so why am I not getting booked?” you’re going to feel painfully seen in this episode with Jenny Unsworth. We talk about the moment a smart, high-achieving coach realizes that doing more isn’t the answer—because in a personal brand business, people aren’t buying your brain. They’re buying what they feel when you speak, teach, and lead.
We got into the ways coaches end up sounding proformative. Not because they’re fake—because they’re trained. School, jobs, the whole employee pipeline teaches: do what the authority figure says, and you’ll get the reward. Entrepreneurship is different. You can do every step and still get no payoff if you’re not anchored in your own voice, your own lane, and the work you can actually stand behind when the results show up.
And the DM conversation in this episode? Worth the listen. Jenny reframes “selling in the DMs” into what it should have been all along: connection without an agenda, trust built through honest touchpoints, and content that does the heavy lifting so you’re not trying to force a pitch in message #4 like a desperate raccoon.
Jenny Unsworth coaches ambitious women in their 20s (and other driven entrepreneurs) who want predictable sales without losing themselves in hustle, performance, or constant strategy changes. She’s known for spotting the “half tweaks” that keep people stuck and helping them lead with clarity, conviction, and real brand energy.
Connect with Jenny on Instagram: @iamjennyunsworth

Feb 17, 2026
Feb 17, 2026
1 hr 1 min
Getting Coaches Paid with Laura Hulleman; formerly Raving Coaches podcastEver wonder why you can’t seem to “just do the thing” in your business—even when you know what to do?
This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coaching struggles like imposter syndrome, burnout, black-and-white thinking, and people-pleasing are often unprocessed trauma responses—not mindset issues.
Sara breaks down Internal Family Systems (IFS) in a way that makes sense for your coaching practice and your own healing. If your nervous system is tired, your confidence feels fragile, or you’re over functioning just to feel safe, this is your episode.
➤ Learn more about Sara Miley: saramiley.com ➤ Follow her on Instagram: @CoachSaraMiley ➤ Take the Endotype Quiz https://www.endotype.com

Jan 27, 2026
Jan 27, 2026
16 min
If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from.
In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them.
CTATake the Endotype Quiz at https://endotype.com/ and learn what your clients are actually responding to.

Jan 20, 2026
Jan 20, 2026
47 min
I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance.
Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.)
And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local.
Timestamps
3:24 — Why Healing Arts Center exists + “creative vs destructive energy”
7:03 — What somatic work is (body-centered, not just mindset)
10:40 — My sock puppet communication experiment
13:57 — Why “How are you?” can trigger shutdown
17:20 — Simple grounding tools (senses, breath, warmth, movement)
20:49 — “We can have quiet panic attacks.”
27:42 — Building a mission-led healing center + choosing safe practitioners
33:12 — Values-based marketing: “We don’t care about what sells.”
44:44 — Reminder: “You’re worth taking a minute.”
Guest BioVictoria Duarte is a somatic and mindfulness coach, writer, and co-founder of Healing Arts Center in Virginia Beach. Her work helps people understand nervous system patterns, listen to emotions without getting overwhelmed, and build grounded, compassionate relationships with themselves. She brings years of experience in education, community work, and trauma-informed practice to every session. Victoria also offers medical hypnotherapy, yoga nidra, breathwork, and Reiki.
Guest Links + CTA
Website: www.healingartsvb.com
Instagram: https://www.instagram.com/healing_arts_center_vb/?hl=en
LinkedIn: https://www.linkedin.com/in/healing-arts-center-2bb698292/
Listen to Raving Coaches➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

Jan 13, 2026
Jan 13, 2026
31 min
Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfectionism, anxiety, and old stories that whisper “you don’t deserve better anyway.” If you’ve ever shamed yourself for not being able to “just pick it up,” this episode is your permission slip to stop.We talk about why quick-fix shows like Hoarders make for great television and terrible long-term results. Kate explains how real change happens at the speed of your nervous system, not the speed of a binge-worthy series. We dig into the 80/20 rule, why aiming for 100% perfection is a guarantee for failure, the power of tiny wins (starting with one drawer), and the way evidence of success slowly rewires identity. Coaches will hear so many parallels to business: all-or-nothing thinking, ignoring small wins, and expecting a weekend workshop to undo years of conditioning.Then we bring in the Endotype Formula and talk about how different Endotypes experience clutter: the action-oriented types who need to move to think, the understanding types who need to know “why” before they touch anything, and the emotion-first folks who wake up on the “wrong side of the bed” for a year and drown in the energy of their space. We talk about how clutter connects to self-worth, why caring for your home is self-care, and how coaches can honor a client’s wiring while still moving them toward change. This episode will help you see your space—and your clients’ spaces—as a crucial part of their coaching journey, not an embarrassing side note.Timestamps:0:11 – Introducing Kate Evans and her work as a psychologist + decluttering coach2:27 – Why hiring a professional organizer often leads to more clutter later4:32 – Clutter as a symptom of stress, perfectionism, shame, and limiting beliefs7:29 – Biggest Loser, Hoarders, and why crash-change doesn’t stick9:28 – Brains, nervous systems, and the need for slow, sustainable change12:21 – Endotype quadrants, energy, and the different ways we get stuck16:28 – When you don’t believe you deserve a delightful space18:50 – Tank tops, file folding, and the power of one small success23:14 – The 80/20 rule for decluttering and making multiple passes27:42 – Using personality and Endotype to individualize decluttering plansGuest Bio & Links:Kate Evans is a psychologist and decluttering coach at Soulful Space Coaching. She helps people overwhelmed by clutter understand the mental and emotional roots behind their stuff so they can create sustainable change in their homes and lives. Drawing on yoga principles, therapy training, and practical systems, Kate blends inner work with outer order. She lives in Chicago with her husband and two calico cats.Website: https://soulfulspacecoaching.comInstagram & Facebook: @katesevans.coachingBook: Ditch Your Sh!t : Decluttering Your Mindset to Declutter Your Home – available online wherever you buy booksCatch this conversation and more Raving Coaches episodes here:➤ Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

Jan 6, 2026
Jan 6, 2026
19 min
If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world.
I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to.
Timestamps00:01 – The bridge story: different brains, different worlds04:30 – Why coaches think messaging works like a resume07:50 – How coaches start talking past their clients11:45 – Symptoms vs. root problems (the chasm forms)15:10 – Trust on discovery calls (and how it gets broken)18:20 – Giving clients a taste without pushing them off the bridge
CTA:👉 Book a Connection + Direction Call to build trust without pressure: http://ravingcoaches.com/connection




