Raving Coaches

Still a Generalist? Why Coaches Need to Specialize to Stand Out

 In this episode of Raving Coaches, Laura Hulleman invites coaches to move beyond their “generalist” phase and start claiming their unique body of work—the specialized combination of experiences, tools, and natural abilities that make your coaching unforgettable. Laura shares her own deep-dive process that helps coaches articulate and own their signature work. She breaks down the signs that you’re close (even if you can’t see it yet) and explains why feeling like “you made it up” might actually be a clue you’re on the right track.Are you a Copycat Coach? Find out here: https://ravingcoaches.com/copycat

Financial Intimacy: The Key to Managing Money Without Stress

This week on the Raving Coaches Podcast, I sat down with Christiane David (Captain Endotype™) of Green Wealth Legacy—a financial coach who works alongside her three sisters to guide high-achieving women through the emotional and practical side of money. In this episode, we unpack “financial intimacy,” a term that might change how you see your bank account forever.
We talk about the common anxiety women feel about money—even six-figure earners—and why ignoring your numbers might be the very thing keeping you stuck. Christiane also shares how they structured their coaching program based on each sister’s strengths: mindset, budgeting, debt, and credit.
 
📌 Learn more:🔗 Green Wealth Legacy → www.greenwealthlegacy.com🔗 Instagram → @greenwealthlegacy🔗 Four Sisters Legacy Podcast🔗 Free Strategy Session with Laura → Schedule here🔗 Laura’s Course: Stop Calling Yourself Coach🔗 Copycat Coach workshop: https://ravingcoaches.com/copycat 

How to Find Your Coaching Zone of Genius Without Guessing

What really makes up your coaching genius? In this second episode of a four-part series, Laura Hulleman, host of the Raving Coaches podcast and creator of the Endotype Formula, reveals the three elements of your unique coaching genius: your Endotype superpowers, the skills you’ve picked up over time, and the life experiences that shaped you. Laura breaks down why your certifications are only part of the puzzle—and why your unique body of work matters more. Coaches will walk away thinking differently about their niche and the kind of clients they’re meant to serve. 📌 Take the Endotype Quiz at Endotype.com 📌 Check out the “Stop Calling Yourself a Coach” course

The Courage to Create the Business Only You Can Build

What does it mean to be seen—really seen—in your life and your business? In this week’s Raving Coaches episode, Laura talks with Steph Shanks (Counselor Endotype™) about redefining success, navigating reinvention, and the radical act of visibility.
If you’ve ever felt like your work isn’t the whole story—or that you’re meant to offer more, but you’re afraid to say it—this episode is your permission slip. Steph’s story will remind you that bravery isn’t always loud. Sometimes, it looks like finally raising your prices, finally offering the retreat, or finally stepping into work you thought was “too much.”
This conversation is especially for coaches who are sitting on a body of work and don’t know how to share it—or sell it. My coaching superpower is helping you discover and release that unique body of work.  It’s time to claim the work that only you can do. 
Links + Resources:
Steph’s Portrait Sessions + Retreats
Endotype Formula Quiz
Strategy Call
 

Your Coaching Superpower; How It Influences Your Unique Work

This episode kicks off my multi-part series on uncovering what makes you a one-of-a-kind coach. I call it your unique body of work. In this episode, we will talk about your coaching superpower—the consistent gift that shows up in your work, rooted in your Endotype Formula. You’ll hear how her own journey unfolded and how curiosity might be the first clue to discovering your unique body of work. You will walk away from this one knowing what makes you unique in a world of coaches. Discover your Coaching Superpower; take the Endotype quiz: https://endotype.com/Learn how to describe what you really do: https://ravingcoaches.com/stopcoach

The Business Impact of Narcissistic Parenting

Coaches often struggle with visibility, pricing, and client acquisition—but what if those struggles go deeper than business strategy? This week’s guest is Scotti Moser (Visionary Endotype™), a former lawyer turned transformational coach, who helps women release emotional patterns from narcissistic parenting that are silently sabotaging their success.
If you grew up in an environment where you had to stay small, avoid conflict, or constantly prove your worth, those patterns don’t just disappear. They show up in your coaching business. She shares with us: ✔️ The 4 deep-seated beliefs that make visibility, pricing, and selling feel so hard ✔️ Why your business might be “breadcrumbing” you—and how to shift it ✔️ The #1 missing piece in traditional mindset work that keeps coaches stuck
If you’ve ever wondered why you're not making the money you should—or why marketing feels overwhelming—this episode will help you connect the dots.
Tune in now and start breaking free from old patterns. 📌 Links & Resources:
Scotti Moser’s website: scottimoser.com – Download From Invisible to On Fire
Endotype Formula Quiz: www.endotype.com
Check out the marketing course: Stop Saying Your A Coach - Start telling people what you really do.

Surprise! You’re Doing Your “Discovery Calls” Wrong

Do you realize the importance of building a relationship in developing coaching clients? Your “discovery call” is a primary way to do so. But many coaches misunderstand the how-to’s of  the call. Let’s be real — calling it a "discovery call" could be the first mistake. Why? Because clients have no idea what they're about to "discover." It’s intimidating and unclear. Is it a sales call? A therapy session? Will you “discover their deep secrets and are they ready for that? 
Even more important than what we are calling them is your understand of three phases of your call:
Getting to Know You: Establish rapport and begin building trust.
The Sample Session: Give your potential clients a taste of your coaching. Help them experience the value you offer.
The Sales Process: Seamlessly transition into selling your services without any icky feelings. 
By the end of this episode, you’ll have a clear understanding of how to turn your “discovery calls” into a valuable tool for both you and your clients.

Grief and Grieving, Why 5 Steps Isn’t Enough

Have you ever felt like you should just “get over it”. The grief around loss can be a tricky space to navigate. This week on Raving Coaches, I chat with grief transformation coach Karen Taylor (Defender Endotype™) to talk about why understanding grief—and the grieving process—matters for all coaches, not just those working with loss. Karen shares how she built her coaching business using TikTok, digital products, and in-person events, along with what she learned about showing up consistently. Laura breaks down the marketing lessons coaches can take from Karen’s approach, including why coaches need to position their work clearly (not just call themselves a “coach”). If you’ve ever felt stuck in how to reach the right clients or explain what you do, this episode is for you.
🔗 Links Mentioned:
Take the Endotype Formula Quiz: https://endotype.com/
Check out Karen’s work: www.atmalogy.net
https://stan.store/grieflosslove
Learn how to describe what you do: https://ravingcoaches.com/stopcoach

How To get Clients (Part 2)

This episode continues the conversation from last week about how to get clients — but this time, we focus on how to get them interested in what you offer. The fact is, most potential clients don’t care about your certification or your coaching process. What they care about is how you can help them solve their problems.
We’ll walk you through crafting your message so you can stop wasting time talking about the wrong things. I’ll help you figure out how to talk to potential clients in a way that resonates with their needs and motivates them to take action.
By the end of this episode, you’ll have a few ideas of what to say and know exactly what to not say. Dialing in your messaging IS what will get you paid.
If you need help dialing in your message, take a look at “Stop Saying You’re a Coach – Start telling people what you really do” program: https://ravingcoaches.com/stopcoach

From Overwhelmed to Unstoppable: Overcome Analysis Paralysis

Are you ever overwhelmed by so many ideas - great ideas, but they get you stuck in analysis paralysis? Or, does that ever growing endless to-do list keep you avoiding action in your coaching business? 
Today I talk with Michelle Gruening (Manifestor Endotype™), a tough-love business coach who helps first-time entrepreneurs break through limiting beliefs and take action. Michelle shares why so many new coaches get stuck in idea overload—trying to do too much at once and underestimating the time it takes to build a sustainable business. She explains how to break out of the cycle and focus on the right next step, not all the steps. 
Plus, we dive into her approach to avoiding burnout by identifying and offloading the draining tasks in your business. If you're tired of spinning your wheels and ready for clarity, this episode is for you.
Links from this episode: Michelle's Website: www.michellegruening.com Michelle on Instagram: @michellegruening Michelle on Facebook: facebook.com/michelleegruening